Senior Brand Designer, Paperless Post
$85.5-96k
+ Equity
Online events & invitations platform
Open for applications
Online events & invitations platform
101-200 employees
Open for applications
$85.5-96k
+ Equity
101-200 employees
Company mission
To reimagine invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- Our ideal candidate will bring a passion for brand storytelling in digital channels—particularly through animation—and will help maintain original marketing concepts and style guidelines
- As a key member of a small team, the Sr Brand Designer is someone who approaches their work with a high taste level, enthusiasm for concepting and problem-solving, and strategic thinking
- They have a discerning eye for detail and can execute day-to-day deliverables, working collaboratively with other teams to create elevated, engaging, and cohesive visual brand experiences across multiple channels, including: our website, emails, social content, blog editorial content, and digital ads
- 5+ years of experience working in branding, web, and mobile
- A well-developed and sophisticated visual style, demonstrated through a strong portfolio showcasing brand storytelling and cross-channel campaigns
- Expertise in sophisticated typography and dynamic layouts, with the ability to adapt tone—from technical (product features), to elegant (weddings), to avant-garde (experimental partnerships)
- Experience developing marketing initiatives that tell a cohesive brand story
- An energetic and collaborative work ethic
- Strong organization and time management skills
- Fluency in Sketch, Adobe InDesign, Photoshop, and Illustrator; experience with photo editing
- Mid-level to advanced skills in After Effects animation, with a strong desire to grow into an expert
What the job involves
- Work with the Design Director and marketing team (designers, copywriters, marketers, and technologists) to concept new and creative ways to engage and communicate with our users—proactively bringing independent ideas to brainstorms with a clear vision for execution
- Evolve the visual identity of the Paperless Post brand system to feel more elevated and modern, differentiating tone for our various categories and offerings (e.g., Weddings, Pro, Product/UX)
- Design digital materials that are unique, clear in messaging, and reinforce the brand as a design leader. Examples of deliverables include: creative concepting and exploration across email layouts, in-house photo shoots, original blog editorial creative, press and partner collateral, and other marketing assets (email, social, ads)
- Concept and lead partnership launches
- Confidently present design work to senior leadership and external partners
- Contribute to mentoring junior designers, offering guidance from technical skills to stylistic development, with the goal of enabling them to work independently on lower-level tasks
- Initiate collaboration with Product and Content teams to refine existing marketing materials (e.g., native support) and launch new initiatives (e.g., Pro, Homepage)
- Contribute to all phases of creative production—from concept to execution—for multi-channel brand campaigns
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Leadership
James Hirschfeld
(Co-Founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
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