Growth Marketing Manager, Workable
$90-95k
+ A performance-based bonus
Centralised recruiting software
Be an early applicant
Centralised recruiting software
201-500 employees
Be an early applicant
$90-95k
+ A performance-based bonus
201-500 employees
Company mission
To make it easy for employers to find the right person for every job.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of marketing experience, including 3+ years in demand generation at a B2B SaaS company
- Experience developing and leading demand generation programs across email, nurture sequences, and webinars
- Proven ability to own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns
- Experience building and scaling industry/vertical segmentation for campaigns
- Ability to measure and report on demand generation performance, including MQL-to-SQL conversion, pipeline impact
- Experience partnering with Sales on ICP/segmentation and pipeline goals
- Ability to conduct market research and deliver written reports/insights to Sales and Marketing teams
- Authorized to work in the United States
- Ability to travel up to 15% for conferences and events
- Able to work a fixed hybrid schedule with 4 days in-office and Wednesdays work-from-home
Desirable
- Hands-on proficiency with Salesforce for CRM and reporting
- Hands-on proficiency with HubSpot for email marketing and marketing operations
What the job involves
- Develop and lead demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads
- Provide strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends
- Own and optimize lifecycle marketing workflows, such as lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns, to maximize engagement and conversions
- Collaborate closely with Sales and Marketing Operations to measure and report on demand generation performance, continuously optimizing campaigns for pipeline impact
- Build and scale industry/vertical segmentation for targeted campaigns, ensuring alignment with business objectives
- Run account-based marketing (ABM) campaigns and programs to support vertical-specific growth
- Write compelling demand generation and lifecycle marketing content, including emails, nurture content, and webinar copy
- Conduct market research and deliver written reports and insights to Sales and Marketing teams
- Guide and coordinate cross-functional initiatives, partnering with Sales on ICP/segmentation and pipeline goals, without direct people management responsibility
Our take
Workable's founders noticed a lack of enterprise software in the recruitment sector, and set out to develop easily-accessible and effective recruiting technology. The company has since changed hiring for SMBs to make it easier for hiring managers across the board.
Workable wants to allow hiring managers to spend their time actively hiring people and not figuring out the technology itself, or doing work that’s best suited for computers. It therefore focuses on automation through its comprehensive, centralised platform.
Workable competes with other candidate tracking systems like Lever and Greenhouse, so continually investing in product to stay ahead of the competition will be important for them.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2019
$0.1m
GRANT
Nov 2018
$50m
SERIES D
Total funding: $84.5m
Company benefits
- Environment: Our modern offices are comfortable, light and thoughtfully designed. Both sites offer creative work spaces, a well-stocked communal kitchen, and good access to transport links and city life
- Equipment: Start Day One with all the equipment you need to do your best work. You’ll also get a generous cellphone plan and, as your role evolves, we’ll upgrade your tools to keep pace
- Rewards: On offer is a financial package which includes: stock options, company-paid life insurance, target-based bonuses, competitive compensation and, in the US, a 401(k) pension savings plan
- Training: From attending the world’s best conferences, courses and seminars to accessing books, resources and online learning, choose how you want to spend your training budget
- Well-being: We provide private health-care for you and your dependents, parental leave, and paid holidays. Other perks include free food and drink, flexible schedules and, where possible, remote working
- Come as you are: Workable is a progressive, open-minded meritocracy. What you’re capable of matters, the rest doesn’t
Company HQ
Financial District, Boston, MA
Leadership
Spyros Magiatis
(Founder & CTO)Previously Software Development Director at Upstream (mobile technology company).
Salary benchmarks
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