Public Relations Lead, SSENSE
$120k
Luxury apparel & goods
Be an early applicant
Luxury apparel & goods
1001+ employees
Be an early applicant
$120k
1001+ employees
Company mission
SSENSE's mission is moving culture forward.
Role
Who you are
- Bachelor’s degree, preferably in Communications or Public Relations
- A minimum of 5 years of PR experience working with global brands and a proven track record of securing quality coverage. Agency experience is an asset
- Comprehensive knowledge of the global media landscape, with established contacts in both print and digital media
- Proven experience working in fashion and luxury, e-commerce; experience in multi-brand retail and technology is preferred
- Proficient in Google suite and experience with Photoshop, Illustrator and InDesign an asset
Desirable
- A creative and strategic thinker who is genuine, self-motivated, collaborative, and proactive
- Strong interpersonal skills with a natural ability to build relationships; maturity, discretion, discipline, and professionalism are essential
- Ability to multitask and manage project priorities to meet deadlines without compromising quality
- Adaptive and able to highly iterate on multiple projects within short time frames and thrive in a fast-paced, performance-driven environment
- Demonstrates a keen sensibility and knowledge of fashion, beauty, lifestyle, retail, pop culture, technology, social media, and marketing trends
What the job involves
- The Public Relations Lead is an essential role within the SSENSE Communications team, helping to drive the company's brand narrative to a global audience
- Reporting to the Senior Director of Communications, this creative strategist spearheads the development and execution of impactful PR programs
- With a focus on building brand awareness and cultivating passionate brand advocates, the PR Lead amplifies the SSENSE POV and voice across a mix of media channels and platforms, ensuring the company remains at the forefront of fashion and culture
- Building and nurturing relationships with journalists, editors, and influencers across lifestyle, beauty, business, technology, and trade publications across Canada, the USA, EU and Japan while collaborating with external agencies to extend reach and expertise
- Collaborating with marketing and creative teams to plan and create an editorial press calendar
- Planning and executing product launches, press conferences, and other events including managing guest lists, overseeing the event logistics and post event coverage
- Maintaining annual PR budget, partnering to ensure that the team lands within budget for year end and provide internal teams with PR support and counsel as needed
- Writing, developing and distributing press materials including press releases, media alerts, pitches, and resources like lookbooks, fact sheets, bios, and media kits
- Develop and execute impactful PR campaigns, aligned with company and department goals, by ideating compelling story ideas and proactive pitches to relevant media outlets
Our take
Luxury fashion has taken well to eCommerce, but it can be difficult for a brand to stand out in the crowded online market. SSENSE, a Montreal-based luxury fashion retailer, manages this with a history of projects and services pushing the boundaries of the industry.
The company’s driving vision is to be a “cultural protagonist”. That means collaborating with brands large and small, lavishly produced cultural events, and a now-iconic photography style for its catalogue.
While the retailer has made a real name for itself in North America and Europe, it will need to localise its offering to compete with the emerging brands shaking up the Chinese market - where it hopes to capture some of the rapidly growing luxury market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Company HQ
Ahuntsic-Cartierville, Montreal, QC
Articles
Leadership
Basel Atallah
(Founder & COO)Studied Mechanical Engineering at McGil University.
Salary benchmarks
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