Senior Product Marketing Manager, Altana
Office located in Brooklyn, NY
Supply chain visibility platform
Job no longer available
Supply chain visibility platform
201-500 employees
Job no longer available
Office located in Brooklyn, NY
201-500 employees
Company mission
Altana AI's mission is to improve global commerce.
Role
Who you are
- Significant hands-on experience in product marketing, preferably in the B2B tech industry, with a proven track record of creating impactful marketing collateral and driving successful go-to-market strategies
- Exceptional written and verbal communication skills, with the ability to craft clear and persuasive messaging for diverse audiences in both the public and private sectors
- Experience and and comfort with taking complex problems and simplifying them into understandable and approachable solutions
- Proficiency in modern marketing and design tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with design teams and contribute to creative processes, high aptitude for learning new technologies and applying innovative approaches in your work
- Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team
What the job involves
- We are hiring for a Senior Product Marketing Manager who will be responsible for bringing Altana’s product positioning and GTM strategy to life by shaping how our products are positioned, communicated, and perceived in the market
- You’ll be joining a small, nimble, and highly talented Marketing team, contributing directly to the shape and direction of the function
- Marketing Collateral: Own the end-to-end creation of marketing collateral, including product datasheets, whitepapers, case studies, presentations, videos, and more. Collaborate with cross-functional teams, including design, content, and product management, to deliver high-quality assets that drive demand and awareness
- Storytelling: Craft compelling narratives that convey the value and differentiation of our products, translating complex technical concepts into clear and engaging messaging that resonates with various stakeholders, from C-level executives to technical users to government officials
- Positioning and Messaging: Develop product positioning and messaging that speaks to the unique needs and pain points of our target customers, incorporating a consistent and resonant brand voice across all communication channels
- Product Development: Create inbound processes for understanding product requirements from both internal and external groups with a clear process for how those requests meet overall market need, establish product market fit and flow into product and engineering teams for roadmap consideration
- Go-to-Market Strategy: Work closely with sales, marketing, and product teams to define and execute go-to-market strategies for new product launches and updates, ensuring sales teams are equipped with the necessary information to effectively convey product value
- Market Intelligence: Stay informed about industry trends, competitive landscape, and customer needs. Leverage this information to continuously refine our messaging and positioning strategies
- Thought Leadership: Contribute to thought leadership initiatives, including speaking engagements, webinars, and blog posts, to establish Altana as a trusted authority in the industry
Our take
Altana’s platform provides a shared source of truth for the global supply chain. The idea is that this will help businesses and governing powers optimize global commerce which, over the past few years, has shot up on the list of international priorities. With three quarters of businesses reporting recent supply chain disruptions, and governments increasingly concerned with mitigating security threats, data-driven visibility is more sought after than ever before.
Crucially, the platform doesn’t require data sharing to create global intelligence, instead using a federated machine learning approach. This is a nut many big-data companies have been trying to crack, and Altana’s success has attracted interest from top-tier investors like Google Ventures and Floating Point alongside contracts with the UK Department of Business & Trade. A number of other headline enterprises and government agencies are already on the company's customer roster.
With companies looking to recoup some of the $4T reportedly lost in supply chain disruptions over recent years, and the push for global databases getting stronger, logistics startups are having a fruitful investment period. Altana is crafting a remarkable product at a highly marketable time, and with good uptake so far. Backed by substantial funding, Altana is set for a strong few years.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$200m
SERIES C
Oct 2022
$100m
SERIES B
Total funding: $323.5m
Company benefits
- Competitive base salary: We offer competitive base salaries to recognize the incredible work our employees do.
- Learning & development: We support your development through regular performance check-ins and offer financial support for Learning and Development initiatives.
- Health benefits: We offer full global benefits, including a 100% employer-paid plan and tax-advantaged HSA and FSA options in the US.
- Paid time off: We provide a generous PTO policy, including paid sick time, to support your well-being in and out of the office.
- Equity program: We instill ownership by offering competitive new hire equity grants, plus the opportunity to gain more equity along the way.
- Parental leave: We offer up to 26 weeks of fully paid parental leave to support you and your family.
Company HQ
Financial District, New York, NY
Leadership
Raphael Tehranian
(Co-Founder & COO)Previously an analyst with J P Morgan, pivoting to engagement at Cleantech Group and then corporate tech strategy with Suncor Energy. After a spell as an investor at Fuller Smith, spent time with global supply chain analytics company Panjiva as a management advisor.
Peter Swartz
(Co-Founder & Chief Science Officer)An MIT grad in political science who went on to work as Head of Data Science at Panjiva.
Evan Smith
(Co-Founder & CEO)A Yale economics graduate with experience in renewables at Imperium Renewables and Verno Systems, the latter of which they co-founded. Served as a partner at Fuller Smith, before moving on to work in a management advisor role at Panjiva.
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