YouTube Content Strategist, LADbible Group
4 days a week in office
Online social publisher
Posted today
Online social publisher
201-500 employees
Posted today
4 days a week in office
201-500 employees
Company mission
To give the new youth generation a voice, building communities which laugh, think, and act.
Role
Who you are
- Content strategy background - Proven experience in content strategy, commissioning or format development, ideally within YouTube, social video or digital publishing
- Platform fluency - Strong understanding of YouTube performance metrics — AVD, CTR, retention curves — and how they translate into a production brief, not just a report
- Research experience - Experience running or contributing to audience cluster research, competitive analysis or format gap identification
- Data-first thinking - Comfortable working from data first — able to read a decay curve or a competitor set and turn it into a brief decision
- Stakeholder management - Excellent stakeholder management and communication skills, briefing creative and data-driven audiences with equal clarity
- Entrepreneurial mindset - A test-and-learn mentality, comfortable building and refining process in a fast-moving environment
What the job involves
- Our YouTube team is growing, and we are on the proactive lookout for a Content Strategist. The Content Strategist owns the brief behind every format — turning audience and platform insight into the thumbnail, structure and casting decisions made before a single frame is shot, and shaping formats all the way from first pilot through to franchise
- Format Briefing - Own the thumbnail-first brief for every commission — concept and working title agreed before a frame is shot, and structure designed to escalate viewer attention across the episode, so distribution insight shapes the content from day one, not after the edit
- Gate Management - Agree CTR and AVD targets per format with the channel lead, feed the weekly gate review, and flag any format missing its gates for two consecutive weeks
- Audience Cluster Research - Lead audience cluster definition for dormant and pre-launch channels — analytics, audience overlap and competitive mapping used to validate a format direction before it's ever briefed
- Competitive & Format Intelligence - Track competitor formats and emerging category trends, translating findings into concrete format gaps and commissioning opportunities
- Data Partnership - Work with the data team to shape the internal performance build, ensuring the format, episode and talent-level view actually supports commissioning decisions
- Brand Fit Oversight - Monitor audience and comment sentiment on branded content, flagging any integration that risks trust before it's repeated or scaled
- Live Format Iteration - Feed ongoing performance and retention analysis back into the briefs of formats already in production, so every live series keeps improving episode to episode
Salary benchmarks
Our take
LADbible Group was founded to revolutionise news and entertainment for the new social media generation. It does this with brands such as UniLad and LADbible, providing shareable, viral clips and content.
With an agile approach, LADbible group is one of the new age publishers that have quickly become competitors to traditional, mainstream media networks. Whilst its audience is traditionally young men, it also launched the women-focused brand, Tyla, to expand its reach among consumers.
This sector continues to be competitive, but LADbible Group has a significant presence, established following and distinct identity. All of this allows the company to maintain a strong position and continue to grow.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Northern Quarter, Manchester, UK
Leadership
Solly Solomou
(Co-founder & CEO)Solly co-founded LADbible Group whilst studying Business Management at Leeds University.
Arian Kalantari
(Co-founder)Having studied at the University of Liverpool, Arian co-founded LADbible Group with Solly in September 2011.
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