Web Strategy Senior Manager, Salesforce
$157.8-216.9k
+ ESPP
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$157.8-216.9k
+ ESPP
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7-10+ years of experience in digital marketing, web strategy, or related roles
- Strong analytical skills with experience using web analytics platforms
- Understanding of SEO, SEM, and digital marketing best practices
- Excellent written and verbal communication skills
- Project management experience with ability to manage multiple initiatives
- Strategic thinking and planning capabilities
- Data analysis and interpretation
- Cross-functional collaboration
- Customer-centric mindset
- Adaptability and continuous learning
- Strong presentation skills
Desirable
- Experience with content management systems and web technologies
- Knowledge of UX/UI design principles
- Familiarity with marketing automation and CRM platforms
- Experience in B2B or enterprise technology environments
- Google Analytics and related certifications
What the job involves
- We are seeking a Senior Lead of Web Strategy to lead the development and execution of comprehensive digital web strategies targeting the SMB audience that drive user engagement, optimize customer experience, and achieve business objectives
- This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey
- Lead the development and execution of comprehensive website strategies targeting the SMB audience that drives engagement, optimizes experiences, and achieve new logo growth objectives
- Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website
- Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams
- Partner with cross-functional teams to align web strategy with broader marketing and business initiatives
- Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
- Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
- Collaborate with UX/UI designers to enhance website usability and customer journey
- Develop content strategy and information architecture recommendations
- Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
- Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
- Create comprehensive performance dashboards and regular reporting for stakeholders
- Identify trends and insights to inform future strategic decisions
- Lead website projects from conception to launch, managing timelines and deliverables
- Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
- Manage relationships with external agencies and vendors as needed
- Communicate strategy and results to executive stakeholders
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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