Demand Generation Manager / Sr Manager, StarTree

• 3-5 years of B2B demand generation experience, with a strong focus on campaign execution and pipeline impact
• Hands-on expertise in HubSpot (or similar MAP/CRM tools)
• Proven experience with ABM strategies, campaign orchestration, and marketing automation
• Strong analytical mindset with the ability to track, measure, and optimize performance
• Collaborative and proactive approach, with experience working closely with sales teams

Desirable

• StarTree is seeking a Demand Generation Manager to drive pipeline growth through integrated marketing programs
• This role is perfect for a hands-on marketer who excels at campaign execution, ABM strategies, and marketing automation using HubSpot
• You’ll work closely with the broader marketing and sales teams to build and optimize programs that attract, engage, and convert enterprise buyers
• This is a high-impact role where you'll own multi-channel campaign execution and collaborate with cross-functional teams to drive measurable pipeline growth
• Plan, execute, and optimize integrated demand generation programs across email, paid media, content syndication, webinars, and events
• Develop and execute a strategic webinar program that includes planning, production, promotion, and post-webinar engagement to drive pipeline impact
• Manage marketing automation and CRM workflows (HubSpot) to ensure efficient lead management, scoring, and handoff to sales
• Craft highly personalized ABM programs, identifying key accounts and implementing comprehensive lead-nurture programs
• Analyze campaign performance and optimize for pipeline impact, using data to refine strategies and improve ROI
• Partner with sales to ensure alignment on marketing programs, enabling smooth lead handoff and follow-up