GTM Enablement Manager, Squire
Product, Tools, and Content
$100-120k
+ stock grant
Barbershop operations management software
Be an early applicant
Barbershop operations management software
101-200 employees
Be an early applicant
$100-120k
+ stock grant
101-200 employees
Company mission
Squire's mission is to give your barber shop the technology they need to succeed in today’s fast-paced environment.
Role
Who you are
- The person who will succeed in this role is independent, a problem solver, and a great collaborator
- This position is a great fit for anyone who loves the challenge of driving alignment, building things from scratch, and meeting learners where they are to help them reach the next level
- 3+ years of experience in a Revenue Enablement or Product Enablement role with significant experience working cross-functionally
- 2+ years of experience using Highspot or a similar CMS tool, with administrative experience preferred
- Experience writing customer help center articles or managing help centers preferred but not required
- Familiarity with Product launch strategy & planning, GTM playbooks, developing new business/expansion plays, and/or running GTM experiments by leveraging data
- Familiarity with Salesloft, Salesforce and Highspot, or other similar tools
- Ability to multi-task and operate under pressure
- Expert communicator who can foster change when needed
- Fast learner with a growth mindset who loves to continue to improve
What the job involves
- The GTM Enablement Manager for Product, Tools, and Content will be responsible for overseeing, developing, and managing key enablement programs for our GTM teams at SQUIRE, across the U.S. , Canada, and the UK
- These programs will include both virtual instructor-led and live instructor-led training, as well as eLearning, video, coaching guides, and other enablement assets
- This role will work closely with the GTM Enablement team, GTM Operations, GTM Leadership, and other cross-functional teams to identify areas of opportunity to build out content and training that will enable the team to perform at its best potential and capacity
- Specifically, this role will own Product Enablement for all GTM roles and will be the primary owner and administrator of our Highspot instance and our customer Help Center (Salesforce Knowledge)
- This role will also support the roll-out of third-party tools (CRM, call intelligence, etc) to the GTM teams
- REPORTS TO: Director, GTM Enablement
- Design, build, and maintain a Product Curriculum that supports onboarding and continuing education and facilitate all product training for GTM teams
- Partner with GTM leadership & GTM Enablement to identify gaps in product knowledge and develop solutions to close those gaps
- Create enablement packages that include multiple learning modes (live, eLearning, reference documentation, reinforcement guides) and use available tools (Highspot) to surface that content in the flow of work
- Partner closely with PMM and Product to develop and reinforce launch & release processes
- Support development of success metrics and launch targets for releases, in partnership with PMM, Product, and GTM Leadership
- Drive change management for GTM teams around product launches to ensure adoption or attach metrics are reached
- Partner closely with Revenue Tech & Ops to prepare initial launch enablement for new third-party tools that impact GTM team workflows
- Manage the Highspot instance, including content governance, system administration, and data and reporting, as well as providing consultation on learning and playbook design
- Maintain the customer-facing Help Center, including creating and updating articles and maintaining strong visual designCompile and send the weekly company newsletter
Our take
Squire takes point-of-sale management tools and focuses them entirely on the needs of barbershops. Before launching, co-founder Dave Salvant spent time talking to 600 different barbershop owners to understand the boxes Squire had to tick to be a worthwhile product. This included taking cashless payments and providing key insight into employee productivity, hours worked, and commission calculations.
This time spent in barbershops paid off, as Squire now has more than 2,000 customers in North America and the UK. There is considerable opportunity in the United States alone, as they have a potential customer base of more than 135,000 barbershops.
In March 2020, Squire’s revenue fell to zero when the COVID-19 pandemic forced barbershops to close. Luckily, the company had raised $34 million just days before this in a Series B funding round, which enabled it to help barbershops adapt and survive during their lockdowns. Now things have returned to normal, Squire is in high demand and in 2025, is valued at $750 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$60m
SERIES D
Dec 2020
$44m
SERIES C
Total funding: $146.8m
Company benefits
- Work from home opportunities
Company HQ
Nolita, New York, NY
Leadership
Songe LaRon
(Co-Founder & CEO)Majored in Philosophy at UCLA, and then studied Law at Yale. Started out as a Legal Secondee at Credit Suisse, before joining Skadden Arps as an M&A Associate. Co-founded Squire in 2015, with support from Y Combinator.
Dave A. Salvant
(Co-Founder & President)Studied Political Science at the University of Albany, and then joined Infogroup as an Account Manager in 2008. Moved to JP Morgan as 2010 to work as a Private Client Banker. Joined AXA US as a Senior Regional Sales Executive, and then enrolled at the University of Wisconsin-Madison to study for an MBA. Co-founded Squire in 2015.
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