Director of Social Media, Tubi
$148-212k
+ Bonus
Free TV and movie streaming service
Job no longer available
Free TV and movie streaming service
501-1000 employees
Job no longer available
$148-212k
+ Bonus
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- We are looking for someone who is a creative strategist with a strong pulse on the cultural landscape and who has led channel strategy, audience growth, and influencer relationships
- The ideal candidate is obsessed with growth hacking new platforms, deeply understands all the nuances of social community building and lives and breathes in the intersection of culture and content
- Minimum of 10 years work experience in social strategy and execution for a global brand either at an agency or internally at a brand and 5 years of management experience
- Well versed in the digital landscape and emerging platforms with deep knowledge or experience marketing to Gen-Z & Millennial audiences. Hands-on experience with video platforms like Tiktok
- Conversant in social analytics, social listening, and automation tools
- Broad experience including brand identity, art direction, content strategy and development, video and paid social media
What the job involves
- The Director of Social will lead a team to drive the social media vision and strategy for Tubi globally
- This person will drive our brand presence and impact across all of our social channels in a way that drives distinction and brand love
- They will also scale our approach to promotion of content on social to conversation and drive viewership to Tubi
- They will work cross-functionally across our Comms, B2B Marketing, Content, and Product teams
- Drive innovation across all Tubi social channels, remaining up to date on new technology, platforms, macro trends, and competitor activities to apply to strategic plans. Identify new trends to spark innovative content development for organic growth
- Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates. Boosting fan engagement across Snapchat, TikTok, Reddit, YouTube, and Discord
- Identify titles that can lean into real-time cultural trends vs. planned calendar moments. Put together plans that leverage talent and evangelize the fan community to do the promotion for us
- Devise unique ways to put Tubi in the social zeitgeist and partner with influential individuals and brands to drive efficacy
- Mentor and develop a strong internal and external team (agency support) across social community management, creative development, and talent management
- Standardize tracking, tools, and measurement methodologies in partnership with the analytics team
- Collaborate with the International team to share best practices and advise on approach in our new non-US markets
- This is a hybrid role based in Los Angeles, CA
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21m
SERIES B
Total funding: $76m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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