Product Adoption Strategist, Reddit
Online platform for thoughts, experiences and discussions
Be an early applicant
Online platform for thoughts, experiences and discussions
1001+ employees
Be an early applicant
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- 5+years of experience in digital advertising, sales, sales strategy, enablement, operations, or relevant industries
- Experience in digital advertising product activation
- Experience in client-facing roles
- Expertise in full-funnel performance advertising objectives; lower funnel a must
- Ability to inspire XFN teams to achieve a shared goal and manage ambiguity in roles and responsibilities with a “yes, and,” “service mindset”
- Experience building training materials for internal teams, including process guides, objection handling documentation, pitch practice, and more
- Data analysis and reporting: comfortable managing a data model and make adjustments to simple formulas unassisted
- Ability to successfully collaborate, and influence cross-functionally
- Excellent communication and presentation skills
- Excellent problem-solving and strategic thinking skills
- PMM or Growth PMM a plus
- BA or BS preferred
What the job involves
- We’re building a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers
- The Product Adoption team’s primary mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth
- Product Adoption Strategists are Reddit ads product evangelists and experts
- In this role, you will help scale ads product adoption across North American and EMEA Sales
- You will partner closely with Sales, PMM, Strategy & Ops, Enablement, and Product
- By liaising with partner teams, the Product Adoption team works with Sales to transfer knowledge and activate high-priority business opportunities
- You will drive the activation of the most relevant ad products to meet our customers' performance goals
- You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success
- You will need to advocate the needs, opportunities, and gaps Reddit advertisers experience with Reddit’s PMM and Product teams
- In this role, you will report to Reddit’s Director of Product Adoption
- Drive sustainable growth of Reddit’s priority advertising products, increasing advertiser adoption and spend
- Become a subject-matter expert on Reddit Ads: Product Adoption strategists deeply understand the features, functionalities, and capabilities of Reddit Ads
- Direct collaboration with account teams, including which products to pitch and how to sequence them, preparing pitch materials, joining client meetings, auditing implementation, and customer value delivered
- Independently and in partnership with Sales Enablement, provide training, enablement, and spotlighting of wins and losses
- Develop internal or client-facing collateral to empower sales to understand, position, and implement products and solutions
- Capture voice of customer feedback on product functionality
- Partner with Sales and RSO leadership to understand progress to goal and steps that could be taken to accelerate outcomes
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company values
- Make something people love
- Evolve
- Work hard
- Default open
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
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