Lifecycle Marketing Director, OKX
$171-300k
Cryptocurrency trading app
Be an early applicant
Cryptocurrency trading app
1001+ employees
Be an early applicant
$171-300k
1001+ employees
Company mission
To eliminate financial barriers, evolve the global economy, and change the world for better.
Role
Who you are
- 15+ years of progressive experience in Email Marketing, CRM, or Lifecycle, ideally in fintech, crypto, or financial services
- Demonstrated success in building and scaling CRM strategies in high-growth, fast-paced environments
- Deep expertise in customer segmentation, marketing automation, and personalization
- Proven track record leading cross-functional teams and large-scale programs with regional and global stakeholders
- Strong understanding of CEFI and DeFi, with experience marketing within the crypto or exchange landscape
- Exceptional storytelling and communication skills – both written and verbal – with a clear ability to articulate strategy to executive leadership
- Experience managing internal and external creative teams, with a commitment to high-quality campaign execution
- Analytical mindset with a data-first approach to decision-making; familiarity with tools like Braze, Salesforce, Iterable, or similar CRM platforms
What the job involves
- OKX is seeking a seasoned Director to lead our Lifecycle and CRM initiatives across the Americas
- This individual will define and execute email strategy within Global Marketing, in alignment with broader business objectives, to support market expansion and engagement in a complex and fast-paced environment
- As a leader, you’ll be responsible for driving innovation in lifecycle marketing, developing a regionally relevant yet globally aligned messaging strategy, and leading a team in the execution of high-impact campaigns
- You will partner cross-functionally with product, brand, and regional teams to shape how OKX engages millions of users
- Lead Americas Email & CRM Strategy: Define and own the email marketing vision, strategy, and roadmap for the Americas, aligned with global lifecycle goals and tailored to local market needs
- Drive Lifecycle Innovation: Evolve our CRM capabilities to deliver personalized, data-driven lifecycle journeys that increase user activation, retention, and LTV across all key Americas markets
- Executive Stakeholder Engagement: Serve as a senior point of contact for regional leadership, acting as a strategic advisor to ensure marketing initiatives support local needs
- Campaign & Program Ownership: Oversee the planning and execution of multi-channel lifecycle programs including onboarding, re-engagement, retention, and cross-sell efforts
- Creative & Editorial Oversight: Champion high-quality storytelling and messaging excellence across all lifecycle programs. Ensure consistency in voice, tone, and localization
- Operational Leadership: Build and mentor a team of lifecycle marketers and CRM specialists; drive operational excellence, scalability, and adoption of best practices
- Cross-Functional Collaboration: Act as a strategic partner to product marketing, regional business units, analytics, and design teams to deliver cohesive, customer-centric experiences
- Performance Management: Develop robust testing strategies and KPIs to optimize impact. Use data to continuously refine content, targeting, segmentation, and timing
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralized finance investment products. With a reputation for security and reliability, it has a userbase of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Company benefits
- Comprehensive insurance package including medical, dental, vision, disability & life insurance.
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- More surprises when you join!
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
Salary benchmarks
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