Digital Marketing Manager, HiveWatch

• 4+ years of experience in B2B demand generation or revenue marketing
• Hands-on experience with Salesforce, HubSpot, and digital advertising platforms (Google Ads, LinkedIn Ads, etc.)Strong understanding of marketing attribution models and experience implementing
• Self-motivated and curious, with a track record of taking ownership and learning from failures
• Proven ability to manage and optimize digital ad spend with clear ROI accountability
• Deep knowledge of B2B SaaS metrics including CAC, conversion rates, pipeline velocity, and marketing influence
• Experience building reports and dashboards that translate data into actionable insights
• Strategic thinker who can also execute: comfortable building the plan and doing the work
• Scrappy and resourceful; able to deliver results without perfect processes or unlimited budget
• Strong collaboration skills and ability to work cross-functionally with sales, rev ops, product and others
• Comfort with ambiguity and ability to build structure where none exists

Desirable

• We're building something that works—and now we need someone to accelerate it
• Our sales team is hitting their numbers with outbound. Events are generating quality leads. Our content is resonating. But we're leaving opportunity on the table because we don't have someone owning the inbound engine, proving marketing's revenue impact, and optimizing our digital presence
• That's where you come in
• As Revenue Marketing Manager, you'll report to the Head of Marketing and build the systems, campaigns, and attribution that turn our growing marketing efforts into predictable pipeline
• You'll own digital demand gen, website strategy, marketing operations, and our MmarTtech stack (HubSpot, with close collaboration on Salesforce)
• You'll work alongside content, comms, and product marketing and design, and partner with our rev ops team to make sure marketing and sales work seamlessly together
• This is a hands-on role where you'll both build the strategy and execute it
• You'll launch campaigns, test what works, prove ROI, and create something scalable
• We've got momentum—we need someone who can take what's working and build it into a revenue machine
• Build the demand gen engine (60%):
• Launch and optimize multi-channel campaigns across organic and paid search, social, display, and retargeting to drive qualified pipeline
• Own digital ad spend and prove ROI on every dollar
• Execute email sequences and nurture programs in HubSpot, Apollo and other systems that move prospects through the funnel
• Manage website strategy including SEO/AEO, visitor journey optimization, and conversion rate improvement
• Test messaging, offers, and creative to identify what resonates and what converts
• Drive progression from Prospect → MQL → SQL → SQO and own those conversion metrics
• Prove marketing's impact (20%):
• Build reporting dashboards that show what's actually working (and what's not)
• Implement multi-touch attribution to demonstrate marketing's influence on revenue
• Define and implement lead scoring criteria in partnership with sales and rev ops
• Track campaign performance, funnel metrics, and pipeline contribution
• Support our content strategy with data insights to optimize content plan and distribution
• Make data-driven recommendations for budget allocation and campaign optimization
• Make the systems work (20%):
• Own HubSpot and additional MarcTech systems and optimize them for lead management, automation, and reporting
• Address the Salesforce/HubSpot integration and establish proper data flows between marketing and sales systems
• Collaborate with rev ops to ensure clean data, accurate reporting, and seamless handoffs
• Build marketing automation workflows that improve efficiency and lead quality
• Set up the infrastructure for a scalable, repeatable revenue marketing operation