Senior Marketing Copywriter, Flo

• You’ll be a skilled all-rounder, with experience across a wide variety of channels, joining a small but mighty team of marketing copywriters at Flo
• Previously worked for an app or in tech, as well as a startup or scale-up
• Your portfolio speaks for itself — you've got 5+ years of experience in marketing and performance copywriting and have the projects to prove it
• You’re experienced in performance marketing campaign creation — you’ve worked on a wide range of successful campaigns and know how to flex your ideas and storytelling depending on your KPIs
• You have proven experience writing push notifications and push campaigns — and you’re full of ideas for what Flo should test next and why
• You’re highly collaborative — you have the ability to communicate your ideas clearly to others, backed up with rationale
• You’re always empathetic to the user first – you can adapt your tone/writing style to suit every age and stage of the user journey
• You find it easy to make copy clear and friendly — you enjoy simplifying complex language into something everyone can understand
• You’re used to receiving feedback from various stakeholders — and you’ll happily work closely with medical and legal reps to adapt your work where needed
• You’re data-driven and curious — you make evidence-based decisions and improvements, and you value the importance of user research
• You’re passionate about female health — you want to make a difference by educating millions of Flo users about the power of their bodies
• You understand the nuances of writing PR comms — you have experience creating thoughtful, on-brand responses in a crisis, as well as succinct social media posts on complex subjects

Desirable

• We’re looking for an experienced, creative copywriter who’ll be responsible for Flo’s voice across our marketing channels — with a particular focus on push notifications, in-app campaigns, and PR communications (think thumb-stopping LinkedIn posts and crisis comms, not press releases)
• We need someone who is as creative as they are performance-oriented — someone who is ready to test, iterate, and test again
• You’ll see the product through the user's eyes and can bring clarity to every touchpoint, interpreting complex concepts in an understandable, human way
• Writing copy for our push campaign tests as we optimize our full suite of pushes and add new ones
• Writing copy for performance marketing assets (emails, splash screens, in-app banners, in-app pop-ups, paid social, App Store Optimization) that get results
• Working (alongside the rest of the copy team) on storytelling for in-app campaigns that drive user engagement and action
• Writing creative lines of copy that excite and inspire designers to push their responses to the brief
• Upholding and championing Flo’s tone of voice across marketing. You’ll know how to flex our tone depending on the channel and user segment, always championing clarity and consistency across channels
• Working with product and brand marketing to develop new value propositions, product positioning and messaging documentation for new and existing features
• Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output
• Contributing to our copy strategy and learnings documentation and proposing new ways to improve copy performance
• You'll be targeted on Enhancing push performance (working to CTR and daily usage targets) and contributing to new tests
• Delivering high-engagement LinkedIn posts for Flo’s account, achieving at least a 10% increase in average engagement rate (likes, comments, shares) over six months