Senior Member Growth Marketing Associate, Maven Clinic

• 2-4 years of experience with B2B2C marketing, including some client-facing experience
• Experience in the healthcare space, ideally working with employers or payers (health plans)
• Highly analytical with a strong mindset for growth
• Exceptionally strong organizational and project management skills, with demonstrated experience in managing complex projects
• Ability to strategically translate research and insights into actionable marketing plans
• Excellent verbal and written communication skills including strong presentation skills
• Strong business judgment: ability to quickly understand business drivers for Maven clients and effectively communicate Maven’s value proposition
• Self-directed, willing to learn and eager to take ownership

Desirable

• As the Senior Member Growth Marketing Associate, you’ll inspire, educate and activate women, men & families to access exceptional care for fertility & family building, maternity & newborn care, parenting & pediatrics, and perimenopause & menopause.
• This role is ideal for someone with a strong B2B2C marketing background, an understanding of the employer and health plan benefit landscape, the proven ability to work cross-functionally, and exceptional project management skills.
• This is an opportunity to have an immediate impact by bringing data-driven marketing strategies to life to drive enrollments through health plans and employer groups
• Support implementation of new logos by partnering closely with Client Success and Payer Growth to develop communication toolkits, strategize launch campaigns and execute launch tactics
• Be responsible for exceeding member enrollment goals for assigned accounts post-launch by working cross-functionally with Member Growth Marketing, Client Success and Payer Growth teams directly to execute marketing plans, analyze impact and optimize campaigns
• Refine our enrollment playbook, identify best practice trends, support implementation of new marketing strategies and tests to reach new member populations
• Build strong relationships with the Client Success and Payer Growth teams to identify opportunities to improve processes and scale marketing efforts while driving results
• Execute account-level enrollment tactics, including direct mailer and events
• Report on performance of relevant accounts