B2B Communication Specialist, TheFork
France
+ Bonus + Equity
3+ days a week in office
Online restaurant reservation platform
Open for applications
Online restaurant reservation platform
501-1000 employees
Open for applications
+ Bonus + Equity
3+ days a week in office
501-1000 employees
Company mission
To connect the world's favourite restaurants and the broadest community of loyal diners.
Role
Who you are
- Master’s Degree in marketing / communication studies
- You’ve already had a first experience in communication
- Excellent written communication skills, with the ability to create inspiring content (Newsletters, post, stories, blog articles, etc)
- A wide degree of creativity
- You're on the hunt for spelling mistakes like no one else
- You are rigorous & pay attention to details
- Native level of French, fluent in English
- You love food
What the job involves
- We are looking for an experienced and passionate B2B communication specialist to join our local marketing team in France
- As a communication specialist, you ensure consistent communication across all customer touch points for restaurant partners, either prospects or clients
- You are working on a daily basis with our B2B Marketing teams as well as sales teams
- Define our content marketing approach to support our acquisition and retention objectives, create the content required and orchestrate its implementation during the year
- Ensure all of our B2B communications are aligned with our brand strategy, guidelines and ambition
- Support the B2B Website revamp (content & structure) in collaboration with the global B2B marketing team
- Define the yearly communication plan “marronnier” to support our strategy on both prospects & clients
- Produce all marketing-related content (written and visual) to « package » the offer, within brand guidelines and in collaboration with CRM, brand local, restaurant offer, sales team, product
- You are expected to coordinate, maintain and publish content on all our touchpoints such as B2B website, B2B Blog, social pages, CRM communications, together with the different teams (local brand, CRM global, B2B marketing)
- Support the B2B marketing central team in defining and producing the right assets (messages & key visuals) to target our prospects on paid levers (meta, linkedin, google,etc…)
- Challenge and support the agency on SEO strategy, validate content for blog & website
- You manage sales material, in a consistent way and align with sales & customer success to make sure you deliver sales pitches that fit their needs
- Leverage PR and social media to enhance the visibility of our ERB and reinforce our leadership position on the market in collaboration with our brand local team
- Support our Industry Relation team in packaging our offer on their events
- Support the deployment of the B2B events we attend and be responsible for our visual identity and dedicated communication plan in collaboration with our brand manager and Industry Relation team
Our take
TheFork's platform plays a significant role in the digitisation of the hospitality industry by offering users a seamless way to select restaurants based on their preferences, read user reviews, check real-time availability, and make instant online reservations.
In addition to serving customers, TheFork also partners with restaurants by providing them with TheFork Manager, a software solution designed to optimise reservation management and streamline operations, This software helps restaurants improve their service and boost revenues by making their operations more efficient and responsive to customer demands.
A TripAdvisor company, TheFork has made significant contributions ot the global dining industry, partnering with 60,000 restaurants, achieving 30M app downloads, and attracting over 400M users. Celebrating its 15th anniversary in 2022, the company has cemented itself as a top player in the space, with future projects including a product for small and family-run restaurants, to support them as the industry becomes more competitive and complex.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- A permanent contract (that can be useful in life)
- Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to wrok fully remotely)
- Lunch vouchers available 3 working days per week
- Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
- Continuous learning and development programs
- Free access to the Calm app to help you build resilience wherever you are in your mental health journey
- Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
- Health insurance
- Life & Disability Insurance at no cost to the employee
- Attractive pension plans
- Amazing offices with dining, a coffee point on each floor, and leisure area
- Team building events
Company HQ
Saint-Merri, Paris, France
Leadership
Almir Ambeskovic
(CEO, not founder)Prior to being appointed as CEO, they were Vice President of Sales and Marketing for TheFork. They have also directly led several countries as General Manager at TheFork since 2015.
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