Product Marketing Manager, AirDNA

• Proven ability to design and execute comprehensive marketing strategies
• Expertise in creating engaging content across various formats with a small creative team
• Deep understanding of customer needs and the ability to advocate for customer-first solutions
• Strong data analysis skills to measure success and inform decision-making
• Exceptional written and verbal communication skills, with the ability to tailor messages to diverse audiences
• Adept at managing complex projects and meeting deadlines
• Thrive in a fast-paced, dynamic environment and can pivot when needed
• Collaborative and influential, capable of driving action across cross-functional teams
• Honest, accountable, and solution-oriented, with a positive attitude that inspires others

Desirable

• Be at the forefront of driving customer engagement and marketing excellence in the fast-growing short-term rental sector
• As the Product Marketing Manager at AirDNA, you will leverage your strategic vision, data-driven mindset, and content expertise to execute marketing campaigns, amplify AirDNA’s credibility as the trusted leader in STR data and education, and champion customer-centric insights across the organization
• This position will report to the Director of Product Marketing
• Develop and implement multi-channel marketing campaigns aligned with AirDNA’s strategy and tailored to our host products
• Design and execute Account-Based Marketing (ABM) campaigns with compelling creative, ensuring alignment with sales and media strategies
• Measure campaign performance against initiative-based KPIs, optimizing future efforts
• Create and execute a plan for monthly webinars, collaborating with subject matter experts
• Produce case studies/testimonials by identifying and interviewing customers, managing their publication across channels
• Collaborate on product updates for newsletters, onboarding, and customer campaigns
• Gather customer feedback, ensuring customer insights influence product and marketing strategies
• Conduct competitor analysis to maintain up-to-date knowledge of market positioning and develop tools like battlecards for sales enablement
• Represent the voice of the customer in internal discussions, driving insights-based decisions
• Work with the product team to align messaging with market trends, customer needs, and competitive landscapes
• Provide quarterly updates to marketing and product teams on competitor pricing, positioning, and messaging