Vice President of AMER Field Marketing, Salesforce
$230.6-402.4k
Salary dependent on location
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$230.6-402.4k
Salary dependent on location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- The ideal candidate is a strategic thinker with the expertise and proven track record of enhancing customer engagement, strengthening brand presence, and accelerating the growth trajectory of the business
- Extensive Field Marketing Experience: 15+ years in integrated marketing, with 7-10+ years in field marketing
- B2B Marketing Expertise: 10+ years developing and executing B2B marketing strategies and programs
- Demand and Budget Management: 10+ years driving demand, pipeline, and managing marketing budgets with strong forecasting and analytical marketing skills
- Adaptability, Agility, and Speed: Ability to manage multiple initiatives in a fast-paced, changing, growth-oriented environment with a bias for action and innovation
- Strategic and Analytical Thinking: Experience managing change and ambiguity, creating structure, and owning initiatives
- Strategic Mindset: Synthesizes market research and competitive intelligence to develop compelling go-to-market strategies
- Strategic Vision: Demonstrates long-term thinking with the ability to adapt and pivot as needed
- Competitive Edge: Deep understanding of what drives competitive advantage; aligns resources effectively
- Results-Oriented: Passionate, driven, and committed to delivering exceptional outcomes
- High Energy: Maintains a high level of drive and enthusiasm, with a relentless focus on results and customer success
- Talent Development: Prioritizes the growth and development of team members, fostering a culture of excellence
- Talent Acquisition: Proactively recruits and builds high-performing, diverse teams
- Effective Communicator: Exceptional collaboration and executive communication skills to drive alignment and inspire confidence
What the job involves
- Salesforce is seeking a dynamic and visionary Vice President (VP) of AMER Field Marketing to drive growth through the development and execution of a comprehensive go-to-market strategy
- This leader will be responsible for working with leadership across the organization, developing and executing high-impact field marketing initiatives, including demand generation, events, digital marketing (paid and organic), and integrated campaigns
- We are seeking a leader who can unify a diverse set of stakeholders and business requirements into a cohesive, high-impact marketing plan, driving flawless execution with operational excellence
- Develop and execute comprehensive marketing plans, including budget allocation, resource management, and cross-functional collaboration to align with Salesforce's go-to-market strategy
- Proven ability to build strong, collaborative relationships with sales teams and develop high-performance field marketing plans within complex, matrixed environments, with a focus on driving leads and pipeline. Success in this role requires innovative, creative thinking and a results-oriented mindset
- Collaborate closely with product marketing leaders to ensure goals are aligned, messaging is clear and executed appropriately in marketing programs, and plans are aligned to the business priorities and address the unique challenges of each product or audience
- Serve as a senior marketing leader in all business unit sales calls and meetings, effectively representing marketing’s initiatives to the field while providing valuable sales feedback to inform and enhance marketing strategies
- Work with other field marketing peers to share best practices and leverage existing assets
- Manage communications to key stakeholders across the business
- Build and lead a diverse and inclusive team of high-performing marketing professionals. Coach and inspire team members to reach their full potential and advance their careers within Salesforce
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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