Director of Marketing Operations and Analytics, OpenTable
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- BA/BS degree, preferably in mathematics, marketing, analytics, or a related field
- 10+ years of experience in Marketing Operations and/or Analytics, with a proven track record of team leadership
- Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like Optimizely
- Advanced proficiency in SQL and experience with analytics platforms and reporting tools
- Strong analytical and problem-solving skills with meticulous attention to detail
- Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders
- Deep knowledge of ROI-driven paid media, customer LTV, multi-touch attribution, and incrementality testing
- Ability to balance high-level strategic thinking with hands-on execution
- Exceptional analytical and executive communication skills
What the job involves
- OpenTable is seeking an analytical and entrepreneurial Director of Marketing Operations & Analytics
- This highly cross-functional role will partner closely with Engineering and Analytics to advance measurement capabilities and attribution models, optimizing marketing spend and performance
- You will play a pivotal role in shaping how OpenTable leverages first-party user data, building a comprehensive 360-degree view of our diners to inform lifecycle marketing, personalisation, segmentation, and full-funnel performance measurement
- Lead, coach, and develop a marketing operations and analytics team, fostering a culture of excellence, accountability, and continuous improvement
- Collaborate with Engineering to implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing investment and conversion
- Partner with channel owners and drive the development of the B2C MarTech stack, including CRM and measurement tools, ensuring integration and effective usage
- Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies, including driving thinking around Diner LTV
- Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints
- Guide efficient capital allocation through testing, attribution modeling, and media mix modeling
- Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts
- Champion a test-and-learn culture, supporting A/B testing, experimentation, and advanced analytics to improve marketing effectiveness
Salary benchmarks
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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