Freelance Local Event Producer, Sofar Sounds
Contract - Revenue share
$100 - $5,000 a month. Our Producers earn commission-based pay on a per-show basis
Office located in Westchester, NY
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
$100 - $5,000 a month. Our Producers earn commission-based pay on a per-show basis
Office located in Westchester, NY
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You have deep connections to your local scene and play an active role in building community around it
- You have 3-5 years of experience in live event curation, production, and promotionsYou have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests
- You have exceptional time management skills and are a clear communicator
- You can work autonomously, but understand the importance of remaining connected to the broader organization
- If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description
What the job involves
- As a Freelance Local Producer, you'll build Sofar's presence and bring in new audiences through the promotion and curation of impactful live programming
- You’ll join a global network of entrepreneurial community builders and tastemakers who delight in influencing their local cultural landscape
- Our event Producers have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners
- They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement
- Producers are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge
- This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community
- The role requires building new audiences through active promotion and marketing; success will not rely on an existing customer base or passive demand
- You’ll be supported by the Sofar team and have access to training, resources, and opportunities to connect with other creators around the world
- Develop and execute audience development strategies that expand reach beyond our existing customer base, driving sustained new user acquisition
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your designated area with self-directed local marketing tactics
- Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc
- Lead curation and booking your live events with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
- Manage the financial performance of your events, ensuring financial success and health
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote events
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
London, UK
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
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