+ Employee Stock Purchase Plan
Commerce media platform
Job no longer available
Commerce media platform
201-500 employees
Job no longer available
+ Employee Stock Purchase Plan
201-500 employees
To make marketing more relevant and measurable.
Desirable
Data analytics and powerful computing networks are changing the way businesses behave, and uncovering new business models in the process. Cardlytics has carved out a lucrative niche pairing marketers with banks and credit card holders.
Cardlytics allows marketers to tap into all the data stored in credit card/banking data. It was set up when the founders realized that banks were sitting on a wealth of useful data.
The company's product helps customers get more relevant rewards, marketers receive more qualified leads and banks get more loyal customers. Cardlytics earns a fee for maintaining the platform.
The main challenge for Cardlytics in this data-sensitive era will be making sure that it addresses any privacy concerns. It uses anonymized data, which helps, but it needs to be especially careful as slip-ups could be very damaging to its credibility.

Kirsty
Company Specialist at Welcome to the Jungle
May 2017
$11.9m
LATE VC
Oct 2014
$70m
LATE VC
Old Fourth Ward, Atlanta, GA
Amit Gupta
(CEO)Amit joined Cardlytics in 2023 as the COO & General Manager. They then moved into the role of CEO in 2024. Previously, they worked at Stripe and Google.
Peter Chan
(CTO)Prior to joining Cardlytics in 2021, Peter was a Director of Product Management & Engineering at Amazon. Before that, they spent 15 years at Yahoo as a VP of Engineering.
David Evans
(CFO)David is currently a Board Chair at Neighborly Software, a Venture Partner at Valor VC, a Board Member at AdComp Systems Group and an Operating Advisor at Falfurrias Capital Partners.
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