Marketing Manager, PlayPlay
FR/UK
3+ days a week in office
Online video creation tool for businesses
Be an early applicant
Online video creation tool for businesses
201-500 employees
Be an early applicant
3+ days a week in office
201-500 employees
Company mission
To strengthen the bond between organizations and their key audiences through video — internally and externally.
Role
Who you are
- This is a strategic yet hands-on role that requires strong content sensibility, the ability to craft impactful marketing initiatives, and a mindset focused on performance and ROI
- >3 years of experience in B2B SaaS marketing, with a strong background in content. Experience in demand generation and field marketing is a plus
- Fluent in French & English (both written and spoken)
- Strong content expertise—able to create, refine, and manage high-quality marketing content
- Data-driven mindset—ability to track performance, analyze metrics, and optimize campaigns
- Excellent project management & organizational skills—comfortable handling multiple initiatives at once
- Strong collaboration skills—able to work cross-functionally with sales, customer success, and global marketing teams
- Experience with marketing tools (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Ads, event platforms)
What the job involves
- As Marketing Manager FR/UK, you will be responsible for building and delivering the marketing strategy for France and the UK, ensuring strong alignment with product, sales and customer success (You will be managing 1 FTE working on the UK market, and 1 apprentice to assist you on the FR market)
- You will report directly to the Global Marketing Director and collaborate closely with other local Marketing Managers to align strategies across markets as well as global marketing teams (Content, PMM, Acquisition, Ops) to help you deliver your strategy and get results
- Develop and execute the marketing strategy for FR & UK, ensuring alignment with PlayPlay’s global objectives
- Own content creation and localization (in partnership with the Global Content team)—produce, adapt, and manage high-impact marketing content (blog, case studies, social media, etc.) via internal and external resources
- Drive demand generation campaigns (in partnership with the Global Acquisition team) across multiple channels (ABM, digital ads, email marketing, field events, webinars)
- Plan and execute field marketing initiatives—trade shows, partner events, and PlayPlay’s own events
- Manage media partnerships (sponsored content, newsletters, industry collaborations) to strengthen brand positioning
- Support sales enablement by providing tailored assets and insights to optimize lead conversion
- Analyze and optimize campaign performance, tracking KPIs and ensuring maximum ROI
- Manage local marketing resources and budget in full autonomy (1 FTE + 1 apprentice + freelancers)
Our take
Online videos are invaluable to the digital marketing campaigns of businesses, and this relies on content creation from video editing experts. However, hiring such staff can be expensive and work can be slow, showing a gap in the market for video creation tools that require no expertise in video editing that can rapidly turn around content.
PlayPlay provides an online video creation tool for businesses, providing an end-to-end toolkit of drag-and-drop interfaces, stock video libraries, layout templates, automatic subtitling, and other automated editing suggestions. The platform also allows businesses to integrate their branding elements directly into every video created, ensuring each video is customized without the need for manual branding every time.
Whilst video editing software such as Adobe Premier Pro dominates the way content creators create videos for businesses, these tools require expertise and experience, and PlayPlay recognized that this results in large expenditure. Through its accessible, end-to-end, and user-friendly approach, the company claims that its video editing tool can help businesses create branded videos faster at a larger scale without expensive staffing requirements.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$51.8m
SERIES B
Apr 2020
$11.1m
SERIES A
Total funding: $64.5m
Company HQ
Bonne-Nouvelle, Paris, France
Leadership
Thibaut Machet
(Founder & CEO)Experience as Founder of Izi-Pass.com. Social Media Manager of Eurosport from 2010 to 2016.
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