Direct-to-Consumer Marketing Manager, Roku
$150-160k
+ Equity awards
More information about location
4 days a week in office (San Jose, CA)
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$150-160k
+ Equity awards
More information about location
4 days a week in office (San Jose, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- If you like mixing strategy and storytelling, you’ll fit right in
- 4+ years of experience in marketing, with significant time spent in direct-to-consumer, ecommerce, growth, performance, or lifecycle marketing roles
- Solid experience working in a data-driven environment, using insights and testing to guide decisions and influence stakeholders
- Experience planning and running experimentation programs (e.g., A/B tests, multivariate tests, assessing incremental impact) and acting on the results to improve conversion and revenue
- Ability to connect the dots across brand, product, and performance marketing to build programs that both sell in the short term and strengthen the Roku experience over time
- Adept at cross-functional collaboration; can translate complex performance insights into clear, actionable recommendations
- Track record of working in a fast‑paced, high‑growth environment where priorities can evolve, and where you help bring structure and clarity
- Strong analytical skills and experience partnering with analytics teams or using tools (e.g., web analytics, campaign reporting) to size opportunities and measure impact
- Experience collaborating with web, CRM, and on-platform/owned media teams, as well as product marketing and creative partners
- Equally energized by developing the strategy and rolling up your sleeves on briefs, campaign plans, and reviews to get to high-quality execution
- Familiarity with streaming or consumer electronics is a plus, but not required
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
What the job involves
- The Devices & OS Marketing team creates the narratives, strategies, and go‑to‑market plans that bring our streaming devices to life
- Our mission is simple: connect people to the entertainment they love while driving real business impact for Roku
- We’re a mix of Marketers who live at the intersection of data and storytelling, partnering closely with teams across the organization to turn insights into campaigns, launches, and experiences
- On any given day, you’ll find us digging into the numbers, crafting sharp narratives, and rallying cross‑functional partners around big, bold ideas
- Roku is changing how the world watches TV, and we are looking for a Direct-to-Consumer (DTC) Marketing Lead to help grow device and accessories sales through Roku-owned channels
- In this role, you will own the strategy and execution for DTC demand generation and conversion across the full funnel. You will define how we use the web, email, and owned-on-platform placements to drive high‑quality traffic and optimize conversion
- You will partner closely with teams across Product Marketing, Product Management, Sales, Web, Lifecycle, On-Platform media, Analytics, and Creative to deliver a cohesive DTC experience that is simple, delightful, and performance‑driven
- This is a highly visible, hands-on role for a marketer who is equally comfortable setting strategy, diving into data, and doing what it takes to get campaigns out the door
- Partner with Product Management to develop and maintain the multi-quarter DTC strategy and roadmap
- Translate product and business objectives into integrated DTC campaigns across all relevant touchpoints
- Define channel roles and measurement frameworks, so each touchpoint has clear objectives and KPIs across awareness, consideration, conversion, and retention
- Partner with Lifecycle/CRM to design and optimize triggered, transactional, and promotional email programs that support DTC goals
- Set up test-and-learn plans, including A/B tests on messaging, offers, creative, and funnel flows
- Use analytics and experimentation results to continuously refine targeting, creative, and placement strategies to improve conversion and revenue
- Partner with Analytics teams to ensure dashboards, reporting, and build attribution models provide clear insight into performance and tradeoffs across channels
- Ensure a consistent narrative and UX from first touch (owned on-platform or email) through landing pages, checkout, and post‑purchase communications
- Use data to identify friction points throughout the funnel and lead cross-functional efforts to improve site experience, merchandising, and messaging
- Act as the primary DTC marketing point of contact for Devices and other relevant business stakeholders
- Communicate performance, insights, and recommendations regularly to leadership, highlighting risks, opportunities, and proposed tradeoffs
- Drive cross-functional planning and alignment across marketing, product, web, lifecycle, and operations teams to ensure DTC initiatives are resourced and sequenced appropriately
- Partner with Finance and Analytics to forecast DTC demand and revenue impacts for key campaigns and always-on programs
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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