Integrated Inbound Marketing Manager, Infobip

$86-115k

+ Participation in share ownership plan + Annual bonus

Senior level

New York

Remote from US

Global communications platform for businesses & developers

Job no longer available

Global communications platform for businesses & developers

1001+ employees

RetailB2BSecurityEnterpriseTransportMarketingCommunicationCustomer serviceTelecommunicationsIdentityCloud ComputingSales

Job no longer available

$86-115k

+ Participation in share ownership plan + Annual bonus

Senior level

New York

Remote from US

1001+ employees

RetailB2BSecurityEnterpriseTransportMarketingCommunicationCustomer serviceTelecommunicationsIdentityCloud ComputingSales

Company mission

To provide accessible, innovative global communication technology that creates seamless interactions between businesses and people across the globe.

Job

Company

Role

Who you are

BS/BA in Marketing, Business, or a similar field
Have 5+ years of experience in a digital, ABM, or content marketing role; Prior experience at a tech (SaaS or CpaaS) company is a plus
Experience with funnel metrics and levers to move the needle on building demand from awareness to the retention and accelerating opportunity and pipeline velocity
Knowledgeable in end-to-end campaign development, execution, and measurement
Ability to interpret data, create insights, and translate it into applicable changes
Experience in conversion optimization analysis and strategies
Understanding of Inbound marketing strategies
Performance copywriting experience is a plus
Be able to work effectively with a creative, global workforce and within a virtual team
Have experience in successfully using sales and marketing systems, ad platforms, and analytics to monitor and measure results (ex. SFDC, Google Analytics, Qlik, and Jira)
Thrive in a fast-paced, dynamic environment where individual initiative is critical
Flexibility, willing to step up to the challenge with a creative, innovative and growth mindset

What the job involves

As an Integrated Inbound Marketing Manager will oversee the strategy and execution of demand-generation campaigns. You will help drive prospect and customer growth in both existing and new business segments across multiple channels
You will be instrumental in creating assets that engage our audience and help drive meaningful growth through various campaigns and thought leadership
Above all, you will be an expert in understanding our buyer's journey and crafting content that resonates with our target audience
Managing our integrated demand generation campaign strategy and programs through collaboration with cross-functional teams including sales, product, and partner teams as well as internal marketing team and external agencies
Shape the strategic direction for the overall audience(s). Develop, plan, and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, intent, audience segmentation and expansion, content maps, nurture, events, and programs to create a consistent customer experience across all channels
Work with the creative team to provide campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns
Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the sales team on targeted campaigns and effective follow-up
Analyze, and make recommendations for optimization across paid and organic digital and social channels and assets
Optimize our paid media strategy with our growth team to create awareness driving to an inbound engine to drive demand and pipeline and work cross functionally with external agencies as needed

Our take

The increasingly digital nature of business means there are new customer touchpoints where companies can analyse user interactions with precision. Infobip helps companies take on this gargantuan task with a global cloud communications platform.

The platform allows users to build connected experiences across all stages of the customer journey at scale. Infobib prides itself on its ability to help partners overcome the complexity of consumer communications, grow their business, and increase loyalty – all in a fast, secure and reliable way.

The biggest challenge for the company will be continuing to ensure that its comprehensive suite of products provides a more attractive option than a raft of specialised startups taking on individual challenges. If it can do so, we expect Infobib to remain a strong player in this market.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

-3% employee growth in 12 months

Glassdoor (3.8)

Trustpilot (2)

Company

Funding (1 round)

Jul 2020

$200m

SERIES A

Total funding: $200m

Company benefits

Maternity & Paternity Leave
Work from home opportunities
Health insurance
Employee stock option plan

Company HQ

City of London, London, UK

Leadership

Izabel Jelenic

(CTO)

Previously Delphi Developer at Pazinka Optima for 1 year and Oracle Developer at Uljanik IRI for 2 years.

Silvio Kutic

(CEO)

Studied Engineering at University of Zagreb.

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