Principal Product Marketing Manager, Elastic
Observability
$135.7-258k
Salary shown for US and is dependent on location. This role is currently eligible to participate in Elastic's stock program
Open source platform powering search, observability, security, and more
Be an early applicant
Open source platform powering search, observability, security, and more
1001+ employees
Be an early applicant
$135.7-258k
Salary shown for US and is dependent on location. This role is currently eligible to participate in Elastic's stock program
1001+ employees
Company mission
To help turn endless data possibilities into real results with the power of Search AI.
Role
Who you are
- Direct experience with Observability, DevOps, or cloud-native infrastructure use cases. You understand the problems SREs, platform engineers, and developers face day-to-day
- Curiosity about the "how" of technology, paired with the storytelling instinct to explain the "why" to any audience
- A track record of crafting engaging content through blog posts, presentations, demos, videos that makes technical ideas accessible and compelling
- Strong communication skills, comfortable presenting to audiences of all sizes, from an intimate field briefing to a conference keynote
- Experience collaborating across a highly cross-functional, globally distributed team
Desirable
- Background in observability and prior experience as an SRE, platform engineer, solutions engineer, or consultant
What the job involves
- We are a team of creative technologists who live at the intersection of engineering and storytelling. We craft narratives that connect the what, how, and why of our technology — from major product launches to minor releases, video tutorials to interacting with and influencing analysts. We drive defining the core message, aligning the company, and telling narratives that stick
- You will be the voice of Elastic Observability in the market, a trusted thought partner to product management and field teams, jointly shaping the outbound strategy that drives adoption across observability use cases
- You will move between the technical and the creative: understanding how our products work, who uses them, and why it matters, then translating that into positioning, content, and campaigns. Be responsible for the observability narrative at Elastic, from market positioning to product launch and field enablement
- You'll work with a distributed team, including product, sales, marketing and executive leadership
- Own messaging and positioning: Craft differentiated, compelling narratives for Elastic Observability that resonate with both practitioners and decision makers
- Drive go-to-market strategy end-to-end: Define and lead GTM for new launches and campaigns from strategy through execution and track metrics
- Enable the field: Build training and content that empowers sales, solutions engineering, and customer success to tell the Elastic story with confidence
- Represent Elastic in the community: Attend and present at trade shows, conferences, and industry events. Some travel required
Our take
Organizations are dealing with exploding data volumes increasingly sophisticated cyber threats, and the growing expectation tha ttechnology should help act on problems, not just report them. Ai is moving from experimentation into real operations, especially in security and observability where speed and context are critical. So now, both enterprises and governments are looking for simpler, shared platforms that sale easily and reduce complexity rather than add to it.
And Elastic sits at the intersection of these needs with its Search AI Platform that helps organizations turn large amounts of structured and unstructured data into clear insights and actiontions across search, security, and observability. Elastic's strength lies in its open, flexible approach, which breaks down data silos and provides a context people and AI systems need to make daster, better decisions. The goal is straightforward: help teams see what's happening, understand it quickly, and respond confidently.
Recently, the company worked with CISA to deliver a unified, cloud-based SIEM for US federal agencies, this highlights strong trust in Elastic's security and scalability. Alongside this, its AWS Agentic AI Specialization also reflects leadership in making autonomous AI system practical and reliable. Together, these milestones position Elastic well for the future, as organizations increasingly rely on shared platforms and intelligent systems to manage ris, complexity, and growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2016
$58m
SERIES D
Jun 2014
$70m
SERIES C
Total funding: $162m
Company benefits
- Toast to your health: Fully paid health coverage for you and your family, in many locations.
- Craft your calendar: Flexible location and schedule for most roles.
- Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
- Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
- Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
- Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).
Company HQ
Union Square, San Francisco, CA
Leadership
Ashutosh Kulkarni
(CEO)Ashutosh joined Elastic in 2021 as CPO, becoming CEO in 2022. Prior to this, he was an EVP and CPO of Enterprise at McAfee, a Senior VP and GM of Web Performance and Web Security at Akamai Technologies, and a Senior VP and GM of Informatica Cloud at Informatica.
Shay Banon
(Co-Founder & CTO)Shay co-founded Elastic in 2012 and has served as the CTO since.
Navam Welihinda
(CFO)Prior to joining Elastic in 2025, Navam was the CFO at Grammarly. He also spent nearly 8 years at HashiCorp as VP of Finance and CFO and was the Head of Finance, Compose at IBM for 1 year.
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