Senior Director of Demand Generation, Censys
$175-200k
+ Bonus + Equity
Office located in Los Altos, CA
Attack surface management & internet visibility
Open for applications
Attack surface management & internet visibility
101-200 employees
Open for applications
$175-200k
+ Bonus + Equity
Office located in Los Altos, CA
101-200 employees
Company mission
To empower enterprises with the tools and insights to manage their attack surface effectively, without compromising the speed of the business.
Role
Who you are
- This role requires a strategic thinker with a deep understanding of the cybersecurity landscape, B2B SaaS marketing, integrated marketing, and a proven ability to lead teams to achieve measurable results
- Experience: 10+ years of experience in demand generation, growth marketing, or digital marketing, preferably within the B2B SaaS or cybersecurity industry
- Leadership: Demonstrated success in building and scaling demand generation teams and strategies on a global level. Ability to balance strategic oversight with hands-on execution
- Analytical Skills: Strong analytical and quantitative skills with a data-driven approach to optimizing marketing strategies and campaigns
- Technical Proficiency: Expertise in using marketing automation and CRM platforms to drive and measure demand generation initiatives
- Communication: Excellent verbal and written communication skills, with the ability to clearly present complex data and strategies to executive leadership
- Strategic Vision: Ability to think strategically while executing tactically, with a focus on driving measurable outcomes
What the job involves
- As the Senior Director of Demand Generation, you will drive integrated marketing strategies that fuel our growth pipeline and expand our market presence.
- Reporting directly to the Chief Growth Officer (CGO), you will lead the development and execution of innovative, data-driven digital campaigns across both paid and organic channels to generate high-quality leads and accelerate our sales funnel
- You will collaborate closely with cross-functional teams to align and orchestrate digital marketing initiatives with overall business objectives, ensuring that our brand continues to lead in a competitive market
- Develop and Execute Demand Generation Strategy: Lead the creation and execution of comprehensive demand generation strategies that drive qualified leads and accelerate the sales pipeline, with a strong focus on both traditional and Account-Based Marketing (ABM) approaches
- Campaign Management: Oversee the planning, development, and execution of multi-channel campaigns, including digital marketing, content marketing, email marketing, webinars, and industry events. Ensure these campaigns are data-driven and aligned with overall company objectives
- Lead Nurturing and Conversion: Implement and optimize lead nurturing programs to improve conversion rates, delivering high-quality MQLs (Marketing Qualified Leads) to the sales team
- Performance Analysis: Regularly monitor, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement and maximized ROI
- Team Leadership: Build, mentor, and lead a high-performing demand generation team. Foster a culture of innovation, collaboration, and continuous learning
- Collaboration: Work closely with Sales, Product Marketing, Content, and other cross-functional teams to ensure alignment between demand generation efforts and broader company goals
- Budget Management: Manage and optimize the demand generation budget, ensuring cost-effective strategies that align with growth targets
- Technology and Tools: Leverage marketing automation platforms (e.g. Marketo), CRM systems (e.g., Salesforce), and other tools such as Google Analytics and Google Ads to enhance lead generation, tracking, and reporting
Our take
Censys is the leading provider of continuous attack surface management, as its platform provides the world’s most comprehensive real-time view of global networks and devices. Its market-leading internet datasets and comprehensive certificate database, as well as its integrations with common cloud providers, uncover the hidden links between assets, unknown assets and associated risks, and provides a comprehensive internet inventory.
Some of its customers include Google, NATO, FireEye, Swiss Armed Forces, the U.S. Department of Homeland Security, and over 10% of the Fortune 500. While the company has been growing rapidly (seeing triple-digit year on year revenue growth) Censys remains focused on accelerating R&D, engineering, and product/sales operations, particularly in Western Europe.
$75 million in funding awarded in 2023 is being used to fund its expansion and consolidate its status as a leading player in global internet infrastructure. Between 2022 and 23, the company enjoyed a 130% annual growth, an upward trajectory that is only set to continue.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$50m
SERIES C
Jan 2022
$35m
SERIES B
Total funding: $103.1m
Company benefits
- Remote Work Opportunities
- Health & Wellness Benefits
- 401K
- Family Medical Leave
- Maternity & Paternity Leave
- PTO, Sick Days, Bereavement Leave
- Employee Assistance Program
- Learning & Development
Company HQ
Old West Side, Ann Arbor, MI
Leadership
Brad Brooks
(CEO, not founder)Board Advisor at WeTransfer and is the Director of the Board at ARC Document Solutions. Former President & CEO of OneLogin.
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