Marketing Director, Gravitee.io
Top of Funnel
$180-200k
+ 10% variable and stock options
Hubspot
Senior and Expert level
Denver
More information about location
2-5 days a week in office
API management platform for APIs, Events and Agents
Job no longer available
API management platform for APIs, Events and Agents
101-200 employees
B2BSaaSAPICyber SecurityIdentityCloud Computing
Job no longer available
$180-200k
+ 10% variable and stock options
Hubspot
Senior and Expert level
Denver
More information about location
2-5 days a week in office
101-200 employees
B2BSaaSAPICyber SecurityIdentityCloud Computing
Company mission
To unify sync and async, easily and securely.
Role
Who you are
- AI Native - proven track record of hands-on experience using AI to drive efficiency, productivity and innovation in digital marketing/top of funnel marketing. Passion to master AI as a marketing tool but also as a core organic route to market through answer engines/LLMs
- 3-5+ years in B2B SaaS digital marketing, with at least 3 years in a leadership role
- Deep knowledge of digital funnel optimisation, demand gen, and revenue-driven marketing
- Experience marketing to technical audiences (developers, engineers, IT, product teams)
- Strong hands-on experience with paid acquisition, SEO, marketing automation, and web strategy
- Proven track record scaling digital programs that drive measurable pipeline and revenue
- Strong analytical mindset: able to interpret complex data and make fast, informed decisions
- Excellent communication skills and cross-functional collaboration
- You’ll thrive here if you:
- Care deeply about high-quality output and brand clarity
- Are curious, adaptable, and energized by the fast-moving AI landscape
- Take full ownership of your projects from concept to completion
- Value a culture of openness, collaboration, and constant evolution
- Deeply curious about how businesses grow
- Passionate about experimenting, iterating, and architecting campaigns and strategies that scale pipeline faster
Desirable
- Experience in SaaS, AI-enabled systems, or open-source communities is a plus, but a "growth mindset" and curiosity matter most
What the job involves
- We’re hiring a Marketing Director (Top of Funnel) to lead our digital demand generation strategy and drive measurable revenue growth as Gravitee scales
- You’ll report to the VP Growth Marketing and partner closely with Brand, Product Marketing, GTM Engineering, Sales, and Product
- A core part of this role is leveraging AI everywhere, not as a side tool, but as a first-class capability
- You’ll use AI tools, automations, and agents to help the marketing function move faster and operate smarter
- From accelerating campaign buildout, to understanding attribution and performance, generating insights, and maximising ROI on our digital investment to deliver scalable AI-driven motions, you will champion a culture where AI amplifies human performance across the business
- You’ll own the strategy and execution of Top Funnel programs that attract, convert, and nurture technical audiences across channels
- This is a strategic and hands-on role for a data-driven leader who knows how to market to technical decision makers in a fast-paced SaaS environment
- Top of Funnel Strategy & Leadership:
- Develop and own the global top of funnel marketing strategy aligned with growth goals (SQLs, pipeline and revenue)
- Lead, mentor, and scale a high-performing digital marketing team (paid, SEO,AEO, automation, web)
- Define KPIs and performance frameworks to measure effectiveness across the funnel
- Demand Generation & Pipeline Growth:
- Build multi-channel demand generation programs that drive SQLs, and qualified pipeline
- Oversee paid acquisition across search, display, social, retargeting, intent platforms, and ABM tools
- Work closely with the GTM engineering team leveraging AI to implement intent-based and account-centric digital programs tailored for complex B2B buying cycles
- Organic-Driven Growth:
- Combine initiatives in all organic channels specifically AEO/SEO, growing Gravitees organic presence exponentially measured by quality traffic/leads generated
- Partner with product marketing/content engineering team to define and create assets for the entire funnel
- Leverage AI to Ensure digital distribution maximises reach and conversion
- Marketing Automation & Attribution:
- Work with the Go To Market director to oversee email marketing, journey building, lead scoring, and behavioural nurture flows
- Ensure integration and optimisation of Martech stack (HubSpot, Clay, etc.)
- Partner with RevOps to ensure clean data, accurate attribution, and clear visibility into marketing ROI
- Website & Conversion Optimisation:
- Own website strategy and performance, including UX, conversion paths, and technical SEO/AEO
- Lead continuous A/B testing and CRO initiatives to improve engagement and conversion rates
Our take
APIs are key to digital transformation, enabling faster connections and greater agility for businesses. However, managing hundreds of APIs at once can be a major challenge for large organizations. Gravitee.io is one of the companies addressing this need, entering a market expected to exceed $200B in the coming years.
Gravitee.io is tapping into a rapidly growing space, following the success of companies like Mulesoft, which was acquired by Salesforce, and Plaid, valued at $13B. With nearly 75% of large US organizations looking to expand their use of APIs, the demand for effective API management is clear.
With strong funding and the market's growth, Gravitee.io is well-positioned to make an impact. As more businesses rely on APIs, the company is gearing up to help organizations streamline and manage their complex tech ecosystems.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Employee endorsements
Growing fast
"Gravitee is growing really fast. The platform is open source and people are always keen to help/support each other. People in the company are..."
Company benefits
- Home Office Setup Support - Get up to €/$/£350 to kit out your perfect remote workspace.
- Co-working Allowance - Employees receive a monthly co-working allowance of €/$/£80 to work from inspiring spaces.
- Monthly Travel to London Hub - European team members can travel to our London Hub monthly to collaborate and connect with their teams in person.
- Time off - 25 days holiday/in addition to in-country national holidays.
- Mental Health Days - 3 days a year just for you because your well-being matters.
- Healthcare Plans - Opt into your local healthcare scheme from day one.
- Volunteering Days - 2 x paid days each year to give back to causes you care about.
- PerkBox Access - Enjoy exclusive discounts, wellbeing perks, and more.
- Professional Development Stipend - £/$/€1,000 annually to improve your skills and fuel your growth.
- New Starter Lunch Allowance - €/$/£25 a month for your first 3 months; lunch is on us while you settle in.
- Enhanced Parental Leave - Supportive leave policies that go beyond the standard.
- Birthday Day Off - Celebrate you! Take an extra day off around your birthday.
- Annual Company Offsite - Once a year, we bring the entire team together for a company-wide offsite—time to connect, align, and make memories.
- Team Lunches & Events - Regular get-togethers to stay connected and celebrate wins.
Company values
- Passion: Work with excitement - At Gravitee, we value passion and clarity in what drives us—whether mastering your craft or innovating for the future. Let your enthusiasm enhance your expertise and inspire continuous improvement.
- Hold Nothing Back: Go above and beyond - Second place has never been good enough for you. And you love doing what it takes to win. It’s not just about hard work; it's about determination and prioritizing others. It's about pushing yourself, and your team, forward.
- Professionalism: Communicate with respect - We believe in proactive and courteous communication with everyone. Over-communicating is better than under-communicating, ensuring we meet needs with professionalism and care.
Company HQ
London, UK
Articles
Salary benchmarks
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Diversity, Equity & Inclusion at Gravitee.io
- At Gravitee, no employee or applicant, client, colleague or supplier, will be treated less favorably on the grounds of their sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.
- Our aim is to ensure that everyone who works here has an equal opportunity to develop a successful career, where everyone is treated with respect and dignity and decisions in the workplace are made free from the effects of bias and prejudice. We are committed to treating all of our clients, visitors and research participants respectfully, fairly and equally.
- At Gravitee we treat all our staff equally and fairly, with the utmost respect and understanding of individual and personal circumstances. We actively identify opportunities for everyone to pursue and thrive in our workforce, being essential for building an innovative and inclusive future. We encourage and support women working and learning, as well as promoting progression opportunities, acknowledging their minority in our industry. Not only does it help narrow the gender pay gap having a diverse STEM workforce, but it also prevents biases in the products and services that Gravitee designs.
- For more about our policies click here: https://www.gravitee.io/about/diversity-equity-and-inclusion
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