Digital Strategy Lead, Salesforce
Office located in Burlington, MA
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
Office located in Burlington, MA
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Minimum of 5 years' experience in driving business impact through digital demand campaigns in B2B or SaaS industries, with a proven track record of leveraging data to influence significant marketing and product outcomes
- Expertise in digital marketing, including playbook development, channel management, and reporting, with experience in vendor management and programmatic channels like Drift, Qualified, or website chat tools
- Proficiency in cross-channel demand management platforms (e.g., Integrate, DemandBase, 6Sense) for data-driven audience orchestration
- Ability to excel in fast-paced settings, such as agencies or startups, with autonomy and end-to-end ownership of programs
- Exceptional communication skills, a team-oriented approach, and a strong analytical mindset focused on problem-solving and understanding underlying factors
- Skilled in Excel or Google Sheets
- The ideal candidate will possess strong communication skills, attention to detail, and a passion for digital marketing strategies. You will need to be comfortable with ambiguity and building new processes
What the job involves
- As a Global Digital Channel Strategy Lead, you will be an essential part of the Global Demand Gen Campaigns marketing team, contributing to the success of global campaigns by supporting the go to market strategy across paid media channels
- You will own the relationship with our internal paid media partners, driving cross-cloud alignment and digital strategy best practice
- You will support our campaigns team as they expand to become a global business unit through creating scalable processes and driving global enablement
- You will ensure global consistency and become the main point of contact for overall performance, budget and communications across Salesforce’s paid media
- You will set clear expectations for both how and when our digital strategy unfolds on paid channels
- You will work with vendors to ensure our campaigns team is utilizing best in class products and operating as an efficient organization
- Develop a digital channel execution framework to be leveraged across regions, monitoring paid channel performance and reporting on cloud / industry performance
- Channel Strategy: Research and establish channel best practices, and coordinate with digital teams to optimize orchestration across channels and customer journey stages
- Reporting & Marketing Operations: Define KPIs, provide regular performance reports, and actively participate in the development and beta testing of new marketing channels
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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