Marketing Science Lead, Snap
12 Month Fixed Term Contract
4+ days a week in office (Keizersgracht, Amsterdam)
Social media & camera company
Open for applications
Social media & camera company
1001+ employees
Open for applications
4+ days a week in office (Keizersgracht, Amsterdam)
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
- Ability to access, analyze, interpret, and communicate ads performance insights leveraging a wide range of standard data science tooling
- Demonstrated ability to structure and conduct analyses to generate insight and recommendations
- Proficiency in advanced analytical tools (e.g. SQL, R, Python)
- Understands the industry, key verticals, and brands, then can creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snapchat
- Ability to communicate highly complex mar-tech and measurement concepts to executive audiences
- A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
- Understanding of the product management lifecycle (planning, development, launch, post-launch)
- Bachelor’s degree in a quantitative or business field - economics, math, engineering, operations research or similar
- Proven experience in advanced analytics and measurement within a technology company, media agency, consulting firm, advertiser, or research company
- Experience in marketing science, product strategy, ads measurement or a related field
Desirable
- Advanced degree in business, math, economics, engineering or a related field
- A deep understanding of the digital advertising and measurement ecosystem as it relates to Brand,Web DR, App, and/or Dynamic Ads
- Extensive direct work experience with top advertisers in vertical-specific domain across Brand,Web DR, App and/or Dynamic ads measurement
- Experience with team or peer leadership and development
- Self-starter who is equally comfortable presenting to C-level executives as “plugging in” and writing queries/code
- A proven track record of building and influencing client or partner relationships, and working cross-functionally with Product Management, Product Marketing and Engineering teams
- Expertise in managing product lifecycles, making go/no-go decisions and driving product adoption
What the job involves
- The Revenue Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc
- This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers
- We’re looking for a Marketing Science Lead to join our Measurement Team at Snap Inc!
- This is a fixed-term position for a period of 12 months months
- Own the measurement strategy, operations, goals, and learning plans for large customer or product verticals across Belgium, Netherlands, and Luxembourg
- Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping. Work closely with Sales, Product, Product Marketing and engineering leadership to evaluate, position, and improve Snap’s ad-products leveraging causal and observational measurement frameworks through rigorous goal setting, testing, analysis, reporting and adoption tracking
- Determine and lead the highest impact in-depth analyses of ads performance data to drive performance improvements and increase spend within the product vertical
- Address acute performance challenges with actionable insights and strategic recommendations
- Lead quarterly business reviews, highlighting industry trends, measurement adoption, learnings progress, and relevant requests to extended measurement leadership and cross-functional teams
- Lead measurement operations across first and third party measurement solutions
- Prime-mover on market and country level performance meta analyses, market ads efficacy research and go-to-market, and development of playbooks rooted in scientifically sound analysis
- Build measurement fluency and competency across your team, Sales, and other cross-functional partners
- Serve as the day-to-day trusted measurement consultant for key strategic advertiser, sales and product relationships
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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