Account Based Marketing Manager, Snapdocs
$105-150k
Salary range dependent on candidate location. Plus equity
Automating mortgage closing
Be an early applicant
Automating mortgage closing
201-500 employees
Be an early applicant
$105-150k
Salary range dependent on candidate location. Plus equity
201-500 employees
Company mission
To automate mortgage by connecting the people, process, and technology that powers the industry.
Role
Who you are
- The ideal candidate blends strategic thinking with hands-on execution, strong sales alignment, and data-driven decision-making to turn account insights into measurable business outcomes
- 5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles
- Proven success owning ABM strategy and execution for a defined set of high-value accounts
- Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events
- Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales
- Demonstrated ownership of VIP and executive event strategy and end-to-end execution
- Strong track record of driving measurable pipeline and revenue impact through ABM programs
- Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management
- Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar)
- Ability to collaborate effectively with Sales and influence without authority
- Strong analytical skills with experience building and interpreting dashboards and performance reports
- Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously
- Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance
- Exceptional written and verbal communication skills
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Snapdocs is seeking a strategic and execution-focused Account-Based Marketing (ABM) Manager to drive deep engagement, pipeline growth, and revenue impact across a focused set of high-priority target accounts
- This role is responsible for designing and activating highly personalized, multi-channel ABM programs in close partnership with Sales, Product Marketing, Growth Marketing, Events, and Customer Success
- The ABM Manager will own end-to-end strategy and execution for target accounts—from account selection and segmentation to campaign orchestration, measurement, and optimization
- This position reports to the Director of Growth Marketing & Operations.
- Account-Based Marketing Strategy & Execution
- Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities
- Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics
- Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels
- Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression
- Sales Alignment & Enablement
- Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up
- Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement
- Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support
- Campaign Orchestration, Content, & Events
- Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail
- Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing
- Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams
- Data, Insights & Performance Measurement
- Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact
- Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance
- Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts
- Marketing Operations & Scalability
- Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce
- Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality
- Identify and implement process improvements that increase ABM efficiency, scalability, and ROI
- AI-Driven Personalization & Optimization
- Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights
- Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort
Our take
Real estate closings tend to be inefficient and fragmented. Snapdocs is a software provider that specializes in closing digital loans and mortgages, it uses a single platform to connect the various parties involved in establishing a mortgage. Like many industries, real estate is starting to favour the online space for efficiency and improved customer experience.
The company provides a suite of cloud-based products that simplify the process, bringing every party together in the online space to reduce the cost of deals and increase the efficiency of closing them.
An impressive list of settlement agents has started using the company’s platform, including Googain, Bell Bank, and Lenders One Cooperative. With 20% of real estate transactions being processed through the platform, the company is well set to see further expansion within the market as its patented technology sees further adoption, integration and implementation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES D
Oct 2020
$60m
SERIES C
Total funding: $253.2m
Company benefits
- Excellent health, dental, and vision benefits
- 401(k) with up to 4% company match
- 16 weeks paid parental leave (regardless of gender)
- Flexible time off policy
- Flexible spending account for healthcare and dependent care
- Galileo, Modern Health, Urban Sitter, and Northstar Financial memberships
- Life and disability insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Aaron King
(Founder)Before founding SnapDocs, they founded another mortgaged-based company, NotaryLink, which focused on signing services. They were the former product manager for Afar Media which specialized in traveler experience beyond the guidebook.
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