Senior Product Marketing Associate, Embark
$100-125k
2 days a week in office
DNA testing for dogs
Job no longer available
DNA testing for dogs
21-100 employees
Job no longer available
$100-125k
2 days a week in office
21-100 employees
Company mission
To end preventable disease in dogs by providing DNA testing to dog owners, breeders, and veterinarians.
Role
Who you are
- 5+ years of work experience in product marketing strategy and execution for B2C, ideally working with complex product portfolios
- Strong analytical and growth mindset with the ability to analyze and interpret market and competitor intelligence to identify market and product growth opportunities and optimize results
- A customer-centric mindset
- Ability to work cross-functionally and effectively collaborate with key stakeholder groups
- Strong strong sense of ownership and project management skills, with the ability to multitask
- Outstanding communication, presentation, writing, and cross-functional leadership skills
- A self-starter with the ability to quickly respond to problems independently and consider all stakeholder needs
- Passionate and eager to contribute to our wonderfully unique Embark culture
What the job involves
- Be responsible for developing and executing strategic marketing plans to promote our products
- Collaborate closely with cross-functional teams, including product development, sales, creative marketing, and growth marketing, to ensure that our products meet the needs of our target customers
- Develop effective product positioning and messaging to drive customer interest and revenue growth
- Partner with growth and creative partners to design, coordinate and implement marketing campaigns across multiple channels, including our e-commerce site, social media, events, and more
- Monitor the success of campaigns and develop strategies to maximize performance against business objectives
- Connect strategy to execution by analyzing market trends, business KPIs, and identifying new growth opportunities
- Conduct regular market and competitive analyses to identify new growth opportunities and hypotheses for tests to improve product positioning
Our take
Embark provides DNA testing for dogs, offering test kits to dog owners, breeders, and veterinarians to help them understand the specific health needs of each dog. The company also provides health kits that facilitate screening for over 215 potential conditions, with any findings being sent directly to the dog's vet.
Whilst the company will face competition from other dog DNA test providers such as Wisdom Panel, Embark shows potential to compete in the market with its broad focus on discovering breeds, screening dogs for health issues, and helping customers locate their dog's relatives. There is a huge opportunity in the market, with the US spending on pets reaching $123.6 billion in 2021.
The company has seen huge growth in the last few years and attracted considerable investment. Setting out to be the standard care for dog owners and vets, Embark will be focusing on expanding its database and team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-35% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$75m
SERIES B
Apr 2019
$10m
SERIES A
Total funding: $91.3m
Company benefits
- A flexible vacation policy so you can take off the time you need when you need it
- Paid maternal and paternal leave (plus paw-ternity leave for new pets)
- Every other Friday off each summer
- Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
- Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
- Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
- Equity participation — every employee gets stock options
- Fully-stocked office snack bar and regular office events
- New iMacs and MacBook Pros, or laptops running Linux
- Continuing education, including attending conferences and company-provided resources to help with individual growth and development
Company HQ
Leather District, Boston, MA
Leadership
Ryan Boyko
(Co-Founder & Board Member)Experience as an Independent Researcher for Cornell University's Cornell Village Dog Diversity Project from 2007 to 2012. Studied Epidemiology of Microbial Diseases at Yale University.
Matt Salzberg
(Co-Founder & Board Member)Experience as Founder, CEO, and Chairman of Blue Apron from 2011 to 2021. Managing Partner of Material since 2018.
Salary benchmarks
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