Paid Social & Display Manager, SharkNinja
+ Stock Options
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
+ Stock Options
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Solid experience in Paid Social & Display (eCommerce preferred). Hands-on experience with Meta Business Manager & TikTok Ads/Shop is essential
- Commercially minded and results-driven
- Motivated self-starter, ambitious, curious and open to testing new ideas
- Strong interpersonal skills – able to work with a mix of personalities and styles
- Thrives in a fast-paced environment with proven multitasking ability
- Strong data skills, especially measurement and attribution
- Experience with Data Studio and Google Analytics is a plus
- Fluent in French and English
What the job involves
- We are seeking a Paid Social & Display Manager to lead the development and execution of performance marketing strategies across key digital platforms, including Meta, TikTok, Snapchat, and Google
- This role will be responsible for driving measurable growth through data-led decision making, delivering against revenue and efficiency targets, and ensuring best-in-class campaign management
- The successful candidate will collaborate with cross-functional teams and external partners to maximise results, foster innovation, and contribute to the long-term growth of the business
- Define Paid Social & Display strategy across on-platform (TikTok Shop, Meta Shop) and off-platform tactics (Meta Advantage+, TikTok Video Ads) at brand and category level
- Support with day-to-day management and optimisation of Paid Social & Display (Meta, Instagram, TikTok, Snapchat, Google), including campaign builds and audience creation
- Own key performance metrics (Revenue / ROAS / Cost%) versus forecast
- Ensure a data-driven approach, exploring opportunities to automate, optimise and improve efficiency/ROAS
- Analyse performance data to find growth opportunities and areas to improve
- Provide daily, weekly and monthly performance insights versus forecast and KPIs
- Maintain gold-standard platform hygiene with best-in-class campaign setup and optimisation, working with peers globally
- Monitor and analyse competitor activity
- Test new opportunities/creative and apply learnings to ongoing campaigns
- Drive innovation, challenge the ordinary, and support long-term growth
- Collaborate closely with internal teams: performance marketing, DTC, marketing, commercial finance, social/influencer
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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