The Guardian is part of the Guardian News & Media (GNM). Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian's total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world's oldest Sunday newspaper, The Observer. It competes with other media such as News International, Daily Mail and The Telegraph.
The Guardian is renowned for its agenda-setting journalism. It achieved record digital traffic with the highest number of regular readers and has now over a million digital subscribers. The company has seen a surge of 87% in subscriptions over the last three years.
The Editor-in-chief said it remained committed to keeping the Guardian free-to-read and not following the paywall model adopted by many rivals. Instead, it will concentrate on the Guardian’s digital growth and focus on its reader revenue model.
Kirsty
Company Specialist at Welcome to the Jungle
