Director of Product Marketing, Flex
New Verticals
$200-211k
+ Company equity
More information about location
Flexible rent payment application
Open for applications
Flexible rent payment application
501-1000 employees
Open for applications
$200-211k
+ Company equity
More information about location
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- We're looking for a leader who is both a strategic visionary and a hands-on executor—you'll need to roll up your sleeves and get in the weeds to drive results
- 10+ years of experience in product marketing, with 3+ years in a leadership role in high-growth consumer or fintech environments
- Proven success: You’ve led go-to-market for new consumer products (0-1) with a large user base under stringent regulatory and quality requirements
- Strategic influence: Ability to influence senior stakeholders and lead cross-functional teams toward a shared vision
- Exceptional analytical skills: Adept at translating complex data into actionable insights that inform product and business decisions
- A blend of strategic and hands-on experience: You can define a high-level strategy and also dive into the details of execution. You have an outcome-oriented mindset with a strong bias for action
What the job involves
- We're hiring a Director of Product Marketing, New Verticals to lead the go-to-market strategy as we expand beyond our core rent product
- This is a high-impact role that will actively shape the future of Flex and how bills are paid for consumers
- As a core leader within our New Verticals division, you will work closely with the General Manager, strategy, and product leads to launch new products and reposition Flex in the market
- This is a unique opportunity to own GTM for a 0-1 launch and new business unit, defining the strategy from the ground up
- Lead go-to-market strategy: develop & execute the go-to-market strategy for our new verticals ensuring alignment with overall business objectives
- Own product positioning: Define and manage the product’s core messaging and value proposition. You will craft compelling narratives and customer profiles that ensure competitive positioning, and build frameworks for consistency across all channels
- Drive product growth: Partner with product and CRM teams to develop in-product messaging and lifecycle comms to drive engagement and retention
- Champion market & customer insights: You'll conduct primary research and partner with our research team to synthesize a holistic view of the market, serving as the voice of the customer to inform product positioning, messaging, and GTM strategy
- Establish & own key metrics: Help define and track key success metrics, establishing OKRs for product marketing, and ensuring alignment with overall company goals
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
Salary benchmarks
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