Marketing Manager, CircleCI
$97-122k
Continuous integration and deployment services
Open for applications
Continuous integration and deployment services
201-500 employees
Open for applications
$97-122k
201-500 employees
Company mission
To manage change so software teams can innovate faster. They want to empower technology-driven organizations to do their best work – and make engineering teams more productive and innovative by managing change.
Role
Who you are
- 3+ years of support experience in Demand Gen or campaign marketing with a focus on B2B SaaS
- Exceptional communicator who is comfortable operating cross-functionally
- Highly collaborative and a team player - known for breaking down silos and bringing out the best in teams
- Strong in project management with the ability to assist in coordinating multiple projects across various people and teams with deadlines and due dates
- Experience with content and marketing channels, including digital ads, CRM, and social
- Ability to interpret data and make inferences and recommendations
- Interest in video - as a marketer you have been exposed to video marketing and virtual events
- Thrives in fast-paced environments
- Experience in assisting in crafting compelling messaging, positioning, and content across diverse channels
- Familiarity with HubSpot or similar marketing automation platforms for campaign management and optimization
- Solid analytical skills, capable of interpreting data to enhance campaign performance and achieve business objectives
- Excellent verbal and written communication skills with a strategic and proactive problem-solving approach
- Strong ownership mentality with a determined attitude to achieve results
- Self-starter capable of supporting strategic initiatives and tactical projects independently
What the job involves
- CircleCI is seeking a proactive and experienced Marketing Manager to assist in the strategic planning and implementation of multi-channel, cross-functional campaigns
- This role will support the go-to-market campaigns strategy to engage, acquire, and retain customers, positioning CircleCI as a leader in the future of work
- Assist in the strategic planning and execution of marketing campaigns for our target audiences
- Develop an understanding of our audiences using frameworks like job-to-be-done (JTBD) and ideal customer profile (ICP)
- Collaborate with Lifecycle and other channel teams to coordinate effective distribution across the customer journey
- Support the coordination of the campaign implementation process, aligning with key stakeholders on objectives and timelines
- Assist in the development and execution of a comprehensive B2B marketing strategy across all funnel stages to boost brand awareness and drive customer acquisition
- Support the go-to-market plans for new product launches, including positioning, messaging, and promotional strategies
- Assist in crafting compelling messaging and strategic positioning that effectively communicates the unique value proposition of the product to target audiences
- Monitor and analyze the effectiveness of all marketing programs, leveraging metrics and KPIs to support performance optimization and continuous improvement
- Support the build-out of end-to-end customer lifecycle campaigns
Our take
Engineering has seen the rise of agile, containerisation and DevOps over the last few years. As a result, the idea of continuous integration and continuous delivery (CI/CD) has grown to be an important part of the engineering space. CircleCI is one company that taps into this field, offering a lightweight and open service.
There are now a lot more companies that have a culture of continuous delivery. CircleCI specifically helps automate all the steps that occur between the time developers make changes to the code and when the application gets in front of the customer. The company has a strong tailwind from this macro trend and their product is loved by engineers, putting them in a strong place to build a strong business.
Services in the sector have grown constricted and cost-heavy, but in 2022, CircleCI debuted a free tier service for engineering teams in a move away from this. By offering flexibility across an increased number of major platforms, including Docker, Windows, and MacOS, the company works towards its ultimate aim to empower technology-driven organisations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% female employees
-19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2021
$100m
SERIES F
Apr 2020
$100m
SERIES E
Total funding: $315m
Company benefits
- Whether it’s a peaceful home or a house full of kids, roommates, or pets, your office can be where you need it. CircleCI has been a remote-first company since the beginning. We’ll ensure you stay well-connected with your teammates every day through tools like Zoom, Slack, Confluence, Google Suite, and GitHub. We also provide a home office stipend to help you do your best work
- Regardless of location, we prioritize the health and wellness of our employees and their families. In addition to unlimited PTO, we offer generous parental leave and benefits that can cover employees and dependents up to 100%. We also offer quarterly wellness days, a free Calm subscription, wellness reimbursement, and Cleo for new parents
- At CircleCI, employees have ample opportunity to learn new skills, including project-based learning and presentations from our colleagues. Udemy is available for on-demand learning and we offer an annual stipend for personal development outside of CircleCI. Your continued professional development is important to us because it’s important to you
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Inclusive, empathetic, and respectful: The diversity of our teammates and our customers makes us stronger. We actively look to bring more, not fewer, viewpoints into our decision-making
- Open and transparent: Information and access is everything. We are a globally-distributed company, and we empower our teams to make decisions and take action
- Ambitious and impact-driven: We work on things that matter. We focus on outcomes, not output. We believe in setting the bar high, accepting the risk of failure, and stretching to meet our goals
- Quick and continuous: We value quickly iterating and shipping, then refining and adjusting, versus trying to do everything at once. We opt for quick experimentation, getting things over the line, and continuously learning
- Resilient: Rapid recovery is in our DNA. We provide a mission-critical service that is deeply intertwined in a broad ecosystem for a wide range of customers. We have the mindset, systems, and processes in place to recover rapidly
- Aligned, empowered, and accountable: We empower teams and individuals closest to the problem or opportunity, and trust them to determine and execute the best path forward
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Jim Rose
(CEO)Joined CircleCI as COO. Serial entrepreneur, founding Distiller (acquired by CircleCI) and Copious.
Paul Biggar
(Founder)Currently Founder and CEO of Darklang. Previously Principal Engineer at Lookout, Senior Compiler Engineer at Mozilla Corporation and Founder at NewsLabs Inc.
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