The recent telehealth explosion allowed healthcare providers to continue seeing patients when in-person meeting was prohibited; but the pivot to digital solutions looks set to stick around for the forseeable future. FollowApp, however, is a company that foresaw this nearly a decade ago when it launched. FollowApp allows its customers to set up automated customer engagement over text message to drive up booked revenue, customer retention, and data collection. It's helped thousands of doctors worldwide to improve both patient care and company profit.
The benefit for private healthcare providers is clear. Automating out administrative work and gathering customer data helps to dynamically optimise business, and therefore profit. In the age of cross-industry digital transformation, too, companies increasingly need to polish up their tech to retain their competitive edge. The same is likely to apply to private healthcare providers, especially over the coming years.
In FollowApp’s UK market in particular, NHS backlogs have pushed many patients into private care. Netting these customers will require a tighter consumer focus - and, therefore, a greater investment in the kind of analytics and customer service tools FollowApp provides.
Freddie
Company Specialist at Welcome to the Jungle
