Creative Strategist, MANUAL
£50-60k
+ stock option plan
3 days a week in office
Healthcare at scale
Open for applications
Healthcare at scale
201-500 employees
Open for applications
£50-60k
+ stock option plan
3 days a week in office
201-500 employees
Company mission
To extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity, hair loss and menopause.
Role
Who you are
- Proven experience as a Content Strategist, ideally with a background in Meta ads or other social platforms
- Strong understanding of performance marketing principles and hands-on experience creating ad campaigns on Meta
- Excellent copywriting skills with a talent for concise, persuasive messaging
- Analytical mindset with the ability to interpret campaign performance data and refine creative thinking accordingly
- Ability to work collaboratively across teams in a fast-paced environment
- Familiarity with the health and wellness category is a plus
What the job involves
- At MANUAL, we’re looking for a talented Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising
- This role sits at the intersection of brand storytelling and growth marketing, playing a crucial part in driving brand awareness and customer engagement
- As Creative Strategist, you’ll partner with our production team and performance marketing lead to design and refine ad campaigns that embody MANUAL’s brand voice and deliver impactful, measurable results
- You should bring a deep understanding of digital marketing, social platforms, and a knack for crafting narratives that captivate and motivate audiences, contributing directly to the growth of MANUAL and its sister brands
- Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals
- Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviours on social platforms, shaping campaign direction accordingly
- Content Creation: Working closely with our in-house production team oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively
- Optimisation and Testing: Develop and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion
- Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns
- Brand Alignment: Ensure all ad content is on-brand and aligns with MANUAL’s core messaging and values, helping to maintain a consistent voice across all Meta adverts
- Trend Monitoring: Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution and overall channel tracking
- Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, design, and copy, to ensure content alignment and coherence across all touchpoints
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$38.7m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $73.7m
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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