Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.
Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.
Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.
Steph
Company Specialist at Welcome to the Jungle
