Senior Marketing Analyst, Upgrade
$120-150k
Plus stock option plan
2-3 days a week in office
Offering responsible credit to mainstream consumers
Be an early applicant
Offering responsible credit to mainstream consumers
1001+ employees
Be an early applicant
$120-150k
Plus stock option plan
2-3 days a week in office
1001+ employees
Company mission
To help our customers move in the right direction with responsible financial products that put more money in their pocket.
Role
Who you are
- 5 years of experience in a marketing analytics or similar role
- Proficiency in SQL, Excel, Tableau, Python
- Financial services or credit card experience is a plus
What the job involves
- We're seeking a detail-oriented Senior Marketing Analyst to join our Card business team. In this role, you'll be crucial in driving data-driven insights and experimentation to optimize Upgrade's marketing campaigns, enhance customer acquisition strategies, and improve overall customer engagement for our card offerings
- You'll design and analyze A/B tests, conduct in-depth marketing performance analysis, and provide marketing and product managers with clear, actionable data to inform strategic decisions
- Your work will establish the analytical foundation needed to optimize marketing spend, boost campaign effectiveness, and promote sustainable growth, helping Upgrade maintain its competitive edge in the card lending space
- Design, implement, and manage test frameworks for marketing campaigns, channels, and creative assets related to card products
- Conduct thorough test reads and statistical analysis to determine significance and business impact on marketing KPIs for card offerings
- Develop and maintain comprehensive dashboards and reporting for marketing campaigns
- Create automated reporting solutions to provide real-time insights to marketing and product teams
- Build exploratory data analysis to uncover audience behavior patterns, segmentation opportunities, and marketing optimization for card products
- Present findings and recommendations to leadership and stakeholders
- Synthesize complex data findings into clear, actionable recommendations for marketing improvements and new initiatives for the card business
Our take
Most credit cards don't encourage the owner to pay down their debt. The longer it takes to pay off the balance, the more money lenders are set to make. Upgrade is an online lender and card issuer doing things differently. The company offers personal loans and credit cards but with a fixed instalment structure and a set number of equal payments. This ensures the balance reduces every month.
The company believes this model reduces default rates, as borrowers are forced to pay down rather than maintain their debt, and it encourages a greater commitment to repay the balance. Further, by combining the ease of a Visa card with the fixed payments and decreased rates of a personal loan, Upgrade sets itself apart from competitors.
In 2021, Upgrade launched its mobile banking and debit card as a strategy to onboard new customers and increase loyalty. The fixed-rate nature of the company's cards is expected to be of use to customers in future years in an environment of rising rates. Upgrade also plans to expand beyond the U.S. in the future, which will represent new challenges for the business as it adapts to alternative regulations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$280m
SERIES F
Aug 2021
$105m
SERIES E
Total funding: $547m
Company benefits
- Stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Flexible PTO
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
Company HQ
Financial District, San Francisco, CA
Leadership
Renaud Laplanche
(Co-Founder & CEO)After an MBA at London Business School, Renaud spent 5 years as an Associate at Clearly Gottlieb Steen & Hamilton and co-founded MatchPoint. They then left Oracle after a year to co-found Lending Club in 2006 and co-founded Upgrade in August 2016.
Adelina Grozdanova
(Co-Founder & Head of Investor Group)Adelina started their career with 6 years at Morgan Stanley after a degree at Princeton. They left banking in 2012 to join Lending Club as VP, and after 3 years co-founded Upgrade, serving as Head of Investor Group since 2016.
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