Sales Marketing Manager, Dailymotion
CDD
Video streaming service
Job no longer available
Video streaming service
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To build the next generation of media platforms designed to inspire millions of people to grow and share a diverse and inclusive vision of the world.
Role
Who you are
- 3+ years of experience in sales marketing experience, building narratives, sales pitches or packages/offers
- Create and dissipate global sales marketing materials, aligning closely with Insights, Studio, and Customer Success Management (CSM) teams to curate innovative offerings and packages that resonate with key customer segments and verticals
- Design and implement a comprehensive framework for sales pitches and media kits that enhances sales team efficacy and ensures quality consistency across international markets
- Maintain a dynamic roadmap for the development and rollout of product packages and offerings, streamlining go-to-market strategies for new product introductions and advertising formats
- Build sales enablement tools including, pitch decks, fact sheets, competitive analyses, and rebuttals, facilitating an impactful sales narrative and a persuasive selling process
- Introduce and monitor key performance indicators and feedback systems to refine and optimize future offerings
- Stay abreast of industry trends to evolve our advertising solutions proactively, identifying emerging marketing opportunities and client requirements
- Collaborate with the Communications team to seize opportunities to engage the digital advertising market, crafting and distributing compelling narratives and press materials
What the job involves
- The Sales Marketing Manager will spearhead the development and execution of marketing strategies to bolster sales efforts
- This role is pivotal in crafting compelling sales narratives, enriching the sales toolkit, and ensuring uniform excellence across our global market presence
- The ideal candidate will be a beacon of knowledge and support for our regional teams, providing tailored resources to meet the diverse demands of our customer base
- Assist in the development and execution of integrated sales and marketing campaigns to drive customer acquisition and retention
- Collaborate with the sales team to align marketing efforts with sales targets, ensuring consistent messaging across all channels
- Analyze customer and market data to identify trends, insights, and opportunities for campaign optimization
- Manage the creation of marketing collateral, including digital content, presentations, and promotional materials
- Track, measure, and report on campaign performance, making recommendations for continuous improvement and optimization
- Act as the primary marketing lead for the French market closely collaborating with regional sales team to address localized needs
- Lead the charge in identifying unique market opportunities and tailoring marketing initiatives to regional nuances (i.e: custom offers / storytelling, and regional thought leadership initiatives)
- Educate and empower regional teams to leverage existing assets effectively, ensuring they are well-versed in articulating unique selling propositions and key offer positioning
Our take
In many ways, it's difficult to talk about Dailymotion without talking about YouTube, its most obvious competitor. And it is indeed worth noting that the company underwent a major change in recent years to build its own programmatic platform partially to compete more directly with its famous American counterpart.
However, the truth is the nature of modern content consumption means that Dailymotion need not obsess over YouTube’s user base. There’s enough of an audience - at least 4 billion people by some estimates - for both video-streaming giants to co-exist.
That means Dailymotion has been able to experiment with different strategies. For example, the platform indisputably has better relationships than YouTube with its corporate partners, often engaging in bespoke product development to facilitate deeper relationships.
Perhaps the biggest competitive threat for Dailymotion will be not from its rival video-streaming platform, but from entirely new forms of internet-based entertainment. Short-form video content from platforms like TikTok is already siphoning away the younger cohort of users from longer-format video providers, a trend Dailymotion will need to address in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2009
$25m
SERIES C
Aug 2007
$34m
SERIES B
Total funding: $68.5m
Company benefits
- 🏡Hybrid Work Framework (4 types of remote work: Full office /Flex office (1/2 days remote) / Flex remote (1/2 days at the office) / Full remote + ability to work 3 months abroad)
- 💰International Group Savings Plan offered through the Vivendi Group
- 🍼8 weeks paid Paternity leave or Co-parental leave
- 🕶️Excellent Employee Culture (Company Events / Trainings / Parties / All hands …)
- 🚀Career development support (training / career check-in with HR / internal mobility / compensation cycle / 360 quarter feedback review …)
- 🏥Company-paid Health Insurance and Personal Services Vouchers (CESU)
- 🚆Commuter benefit coverage - Public Transport and Bike refund
- ⛱️Paid Time off – RTT and Saving time plan (CET)
- ✅Meal Vouchers
- 🎡Workers representatives committee(sport membership/cinemas vouchers/gift vouchers/discount)
Company values
- Opening perspectives: We are building bridges between different sides of the spectrum. We believe in freedom of speech, inclusivity, and a mix of cultures
- Making bold move: We are ambitious challengers. We are making against-the-flow choices to make visible changes in the platform’s ecosystem
- Building a safer world: Empathy is the key to understanding alterity. Caring for each other is our driver to creating a safe community
- Creating meaning: We spark joy and curiosity, we feel good about what we do and we want everyone else to feel the same fulfillment
Company HQ
Plaine-Monceau, Paris, France
Articles
Leadership
Maxime Saada
(CEO, not founder)Became the CEO of Dailymotion in 2015. They have also worked at CANAL+ since 2004, rising through the ranks, they are now the CEO. Prior to this, they worked as an Associate Principal at McKinsey & Company.
Salary benchmarks
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