Head of C-Suite Marketing & Engagement, ServiceNow
$207.1-372.9k
Salary may vary for Canadian candidates
More information about location
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$207.1-372.9k
Salary may vary for Canadian candidates
More information about location
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 12+ years of B2B marketing experience with at least 5 years focused on executive-level marketing
- Proven track record leading CXO marketing programs at enterprise software companies
- Strong understanding of enterprise digital transformation, IT strategy, and business technology trends
- Experience managing and developing high-performing marketing teams
- Exceptional communication and storytelling abilities
- Deep knowledge of modern marketing technologies and measurement approaches
- Outstanding executive presence and ability to engage credibly with C-suite leaders
- Demonstrated ability to craft and articulate compelling strategic narratives
- Experience with account-based marketing (ABM) programs
- History of successful partnership with sales organizations
What the job involves
- Lead ServiceNow's strategic CXO marketing initiatives targeting Fortune 500 executives
- This role will develop and execute highly personalized marketing programs that drive awareness and engagement with C-suite decision-makers, ultimately supporting ServiceNow's enterprise growth objectives
- Design and implement ultra-targeted marketing strategies for a carefully curated portfolio of 250 strategic CXO relationships across Fortune 500 accounts, with emphasis on personalized touchpoints and executive-specific value propositions
- Lead a specialized team of marketing professionals focused on developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaigns
- Create compelling thought leadership content and experiences that resonate with specific C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' published viewpoints, strategic initiatives, and business challenges
- Orchestrate highly customized, multi-channel campaigns leveraging invitation-only digital experiences, exclusive executive events, and white-glove direct marketing approaches
- Develop and maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable to their specific business context
- Drive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping at the individual executive level
- Collaborate with key technology partners on carefully selected joint executive marketing initiatives that align with target executives' strategic priorities
- Develop sophisticated narrative frameworks that connect ServiceNow's value proposition to specific C-suite priorities, industry dynamics, and individual executive agendas
- Shape and deliver executive-level communications that demonstrate deep understanding of each target executive's business challenges, strategic initiatives, and industry position
- Create and maintain detailed executive engagement playbooks for each C-suite persona, incorporating industry-specific insights and individual executive preferences
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
Share this job
View 137 more jobs at ServiceNow