Site Content Senior Associate, Brooklinen
$71-79k
+ Equity
Tues–Thurs in office
2+ days a week in office
Luxury bedding and loungewear
Be an early applicant
Luxury bedding and loungewear
101-200 employees
Be an early applicant
$71-79k
+ Equity
Tues–Thurs in office
2+ days a week in office
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 2-4 years of experience in ecommerce, site merchandising, digital operations, or a related field
- Platform proficiency: Hands-on experience with Shopify and Dynamic Yield strongly preferred; familiarity with CMS tools and analytics platforms (Heap, Omni) is a plus
- Technical curiosity: A genuine interest in how ecommerce sites work “under the hood” and a desire to partner closely with Product and Engineering
- Process-oriented mindset: You enjoy building workflows and systems that reduce errors and increase efficiency
- Meticulous attention to detail: You have a sharp eye for QA and catch the small issues others miss
- Strong collaboration skills: You communicate effectively with both creative partners and technical teams
- If this role excites you, even if you’re not certain you meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger
What the job involves
- Brooklinen is looking for a Senior Associate, Site Content to help shape how our site looks, feels, and functions for every customer.
- In this role, you’ll be the primary owner of all managed content across Brooklinen.com, ensuring a seamless, high-quality onsite experience
- This is a highly cross-functional role that sits at the intersection of Site Merchandising, Digital Product, and Creative.
- You’ll act as the site’s “power user,” owning execution within Dynamic Yield and Shopify, and serving as the main point of contact for the Digital Product team to ensure new functionality launches flawlessly
- Serve as the primary gatekeeper for all evergreen and promotional content across the site
- Manage all Shopify content throughout the user journey, and ongoing maintenance of global navigation and footer content
- Ensure content updates are accurate, on-brand, and optimized for both mobile and desktop experiences
- Own end-to-end execution within Dynamic Yield, including content deployment, targeting, and experimentation
- Build, launch, and monitor onsite experiences and A/B tests aimed at improving conversion, engagement, and customer experience
- Partner closely with Ecommerce and Analytics to evaluate performance and apply learnings
- Act as the primary site experience point of contact for the Digital Product team
- Attend technical sprints to represent site content and merchandising needs
- Provide input on feasibility and UX, and serve as lead QA for new features, releases, and theme updates
- Ensure content updates align with site architecture and do not introduce visual or functional issues
- Troubleshoot front-end display issues and partner with Product or Engineering when needed
- Translate technical requirements and product updates into clear, scalable workflows for the Site Merchandising team
- Help streamline processes to make content updates faster, safer, and more efficient
- Own QA for all site updates—from weekly content refreshes to major feature launches
- Ensure all links, buttons, modules, and experiences function correctly across devices and browsers
- Proactively identify and resolve issues before they impact customers
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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