Director of Product Marketing, Vimeo
$165.6-251.5k
Salary dependent on location
More information about location
All-in-one video experience platform
Open for applications
All-in-one video experience platform
1001+ employees
Open for applications
$165.6-251.5k
Salary dependent on location
More information about location
1001+ employees
Company mission
Vimeo's mission is to empower video creators to tell exceptional stories, and connect with their audiences and communities.
Role
Who you are
- 10-12+ years of product marketing experience
- Deep expertise in enterprise SaaS solutions, preferably in enterprise video with a consistent record of developing and implementing successful product marketing programs
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
- Clear track record of driving business results through data-driven marketing strategies
- Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong project management skills with the ability to prioritize effectively
- Passion for video and Vimeo's mission
- Candidates based in NYC or East Coast preferred
What the job involves
- Vimeo is looking for a dynamic Director, Product Marketing to join our Product Marketing team. You will work at the intersection of product, marketing and sales to orchestrate high-impact GTM launches and sales strategies to support our Enterprise business
- You will focus on shaping our Enterprise messaging and positioning, identifying and leading revenue generating sales programs and support our Enterprise marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy
- Shape our Vimeo Enterprise narrative: Develop and own compelling product positioning and messaging that differentiates Vimeo’s enterprise solutions in the market
- Lead Sales Programs: Identify, shape and lead revenue generating sales programs (e.g. ICP development and expansion plays)
- Market Research: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
- Customer Calls: Support strategic customer calls as the product marketing expert and bring insights and feedback back to the business
- Navigate the organization: Build relationships with a diverse range of partners and contributors, including Marketing, Creative, Product, Product Marketing, Sales, and Legal
- Anticipate and mitigate risks: Identify and proactively address potential obstacles and risks across multiple teams
- This is a highly visible leadership role, reporting to the Head of Product Marketing
Our take
Vimeo was founded by filmmakers who wanted an efficient way to share videos with others. It is more creator-oriented than YouTube, with professional software, technology, and tools for creators to produce, share, and sell their videos.
In 2007, it became the first online video sharing site to support HD playback for consumers, updating to 4K playback in 2016. Vimeo's app has also been updated to allow recording and live streaming as well as watching video. This service is aimed predominantly at enterprise customers although they have millions of small-time users too.
Vimeo has risen to become the world's biggest ad-free open video platform, with significant funding that has allowed it to expand operations and build up the business. Recently, however, the company has found itself struck by the effects of the economic downturn felt by much of the industry, and has been forced to reduce its workforce - a step taken to ensure it comes out of this rough time "a stronger company". On top of this, it received a hefty fine for failure to remove copyrighted content back in 2019, after losing an appeal against the initial ruling.
In 2024, Vimeo is rumoured to be in the process of acquisition by leading mobile app developer Bending Spoons, which could signify a major shift in the tech landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2021
$300m
GROWTH EQUITY VC
Nov 2020
$150m
GROWTH EQUITY VC
Total funding: $450m
Company benefits
- Unlimited paid time off
- Medical and dental
- Daily breakfast, plus snacks and drinks aplenty
- Company outings and events
- Tuition reimbursement
- Company equity
- Company-matched charitable donations
- Parental leave and adoption assistance
- Company-matched 401k
Company values
- Start with Users: Understand our users’ goals, and make them your own. Solve for what users need, not what they ask for.
- Ask Why: Respectfully challenge ideas and embrace open debate. Validate intuitions with evidence.
- Aim High: Be willing to take risks to deliver outsized impact. Greatness only comes from making bold decisions.
- Own It: Commit to targets. Take the initiative, follow through and own the outcome. If processes are slowing you down, introduce better ones.
- Be Real: Seek feedback and give it generously. Be direct. Be candid. Most of all, be you.
Company HQ
Midtown South, New York, NY
Articles
Leadership
Adam Gross
(Interim CEO)Currently Board Member at Buildkite. Previously Chair of the Board of Directors at Democracy Works and the CEO of Salesforce.
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