Senior Product Marketing Manager, HeyJobs
German Speaking
€70-75k
Recruitment & talent platform
Be an early applicant
Recruitment & talent platform
201-500 employees
Be an early applicant
€70-75k
201-500 employees
Company mission
To help everyone find the right job to live a fulfilling life.
Role
Who you are
- At least 3 years of experience in Product Marketing, with hands-on expertise in product/feature launches, go-to-market strategies & messaging
- Strong expertise in positioning, messaging frameworks, ICP definition, and transforming product complexity into clear value for different buying roles
- Exceptional writing and storytelling skills in German
- Customer-centric approach with a strong understanding of customer personas, pain points, and journey mapping
- Comfortable with conversion optimization and funnel analysis
- Strategic thinker with the ability to deliver high-quality hands-on output
- Confident, high-impact use of AI across research, messaging, content and experimentation, treating AI as a strategic multiplier, not just a tool
- Excellent cross-functional collaboration and stakeholder management skills
What the job involves
- As a Senior Product Marketing Manager at HeyJobs, you will shape how our products are understood, valued, and adopted in the market. You own the strategic positioning, messaging frameworks, and go‑to‑market motions for our product suite
- What makes this role unique: You combine classic Product Marketing excellence with a data-driven, conversion-oriented mindset. You ensure that our narrative is not only compelling, but also converts
- This role is perfect for Product Marketers who want to see the direct commercial impact of their messaging work
- Refine messaging and value propositions for the HeyJobs product suite, aligning with customer pain points and market needs, while crafting compelling narratives that highlight benefits and differentiation
- Plan and orchestrate go-to-market strategies for product launches, feature releases, and major commercial initiatives
- Create high-impact Sales materials (decks, one-pagers, battlecards) that help Sales articulate our value and close deals faster
- Collaborate with cross-functional teams (Product, Sales) to plan and execute product launches, drive awareness, adoption, and engagement through targeted campaigns, and support the product bundling strategy with aligned content and messaging across touchpoints
- Analyze user behavior & content effectiveness to identify drop-offs that signal messaging, positioning, or expectation mismatches
- Formulate hypotheses, run A/B tests and iterate quickly based on data, customer insights, and behavioral patterns
- Own the content and messaging of our B2B website. You continuously improve page structure and messaging to ensure the website converts effectively
- Manage multiple projects, collaborating with internal stakeholders (Product, Sales, Marketing), and ensure timely, high-quality delivery of marketing initiatives while balancing priorities
Our take
For a long time, recruitment has relied on the same outdated processes and job boards. HeyJobs leverages machine learning to modernise the sector with a self-learning algorithm that matches workers with jobs that fit their profile. It also optimises job adverts, saving employers money on their advertising spend.
HeyJobs is now used by enterprises such as Sky, PayPal, Allianz and Motel One among many others, and over 750,000 people have found jobs through the platform. Its success in breaking into a market dominated by large incumbents like TotalJobs and Indeed is a testament to the ability of its cutting edge product to match talent to opportunities.
The company has accrued impressive funding, which has enabled it to invest heavily in developing its AI and expanding into new markets. Despite success, in 2025 it had to cut jobs and shut locations - though this likely resulted from poor economic conditions rather than the company's missteps.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2022
$41.3m
SERIES B
May 2019
$11.8m
SERIES A
Total funding: $56.3m
Company benefits
- Diverse team: English is our working language. We have 23 different nationalities, 47% women (50% female leaders), a team of 40+ in tech, and are an LGBT+ champion
- High-growth stage: €20M+ in funding, currently raising a Series B, and more than doubling the team in 2022
- Work-Life balance: Hybrid working mode with 2 flexible days remote per week - due to COVID, currently 100% remote with the option to work from the office
- Great office: at Paul-Lincke Ufer (Kreuzberg) - great lunch options and food markets close by
- Perks & benefits: Mila health, discounted urban sports membership, team lunches, free drinks at the office, and much more
- High-quality equipment: Standing desks at the office, laptop of choice (Thinkpad / MacBook), headset, monitor for remote work
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Marius Luther
(CEO & Co-founder)Previously worked as a Consultant at McKinsey, and was CMO of Wimdu. Was Founder & CEO of Memorado.
Marius Jeuck
(Co-founder)Was Co-Founder & Head of Data Intelligence at Wimdu, and Founder & CTO of Memorado.
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