Senior Product Marketing Manager, HeyJobs

• We're expanding our B2B marketing team and looking for a Senior Product Marketing Manager who combines strong positioning and communication skills with an AI-native, systems-thinking mindset. You don't need to be an engineer - but you should be someone who builds workflows, uses AI to accelerate output, and loves turning complexity into clarity
• At least 1 year of hands-on experience in (Product) Marketing, GTM, or a closely related marketing discipline
• You have a genuine curiosity and passion for AI: ideally you've already experimented with agents and automated workflows
• Exceptional writing and storytelling skills in German
• Strong expertise in positioning, messaging frameworks, ICP definition, and transforming product complexity into clear value for different buying roles
• Customer-centric approach with a strong understanding of customer personas, pain points, and what actually moves pipeline
• Comfortable with conversion optimization and funnel analysis
• Strategic thinker with the ability to deliver high-quality hands-on output
• Excellent cross-functional collaboration and stakeholder management skills

Desirable

• You will be the connective tissue between Product, Sales, and the market - ensuring every launch, feature release, and narrative lands with precision and scale
• Own positioning and messaging for the full HeyJobs product suite, synthesizing customer interviews, sales call transcripts, and competitor data into sharp, conversion-driving narratives
• Use AI to produce, iterate, and personalize sales content at scale and with high quality
• Plan and execute GTM strategies for product launches and commercial initiatives, building AI-powered workflows that let you run research, drafting, and distribution in parallel
• Analyze user behavior & content effectiveness to identify drop-offs that signal messaging, positioning, or expectation mismatches
• Continuously sharpen the narrative and messaging across our B2B website and key touchpoints across our customer journey, ensuring the way HeyJobs shows up in the market is compelling, consistent, and converts
• Work closely with Product and GTM to ensure every launch, feature release, and commercial initiative lands with the right narrative at the right moment across all touchpoints