Group Vice President of Integrated Marketing, ServiceNow
$266.7-453.3k
+ equity
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
$266.7-453.3k
+ equity
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 15+ years of experience in integrated marketing, with at least 5 years in a senior leadership role
- Proven track record of scaling global marketing programs and driving measurable business
- Experience leading teams responsible for global programs and content marketing
- Deep expertise in persona-driven marketing, with a strong understanding of the CIO, CHRO, CFO, CISO, and COO personas
- Exceptional strategic thinking with the ability to translate high-level objectives into actionable plans
- Demonstrated experience presenting to senior executives
- Strong storytelling and content creation skills, with a proven ability to craft compelling narratives and thought leadership
- A collaborative leadership style, with a demonstrated ability to work effectively across global teams and functions
- Analytical mindset and experience using data to inform decisions, optimize campaigns, and prove ROI
- Familiarity with modern marketing platforms and tools
- Intimate understanding of marketing best practices and emerging technology
- A strong network of marketing leaders and influencers in B2B enterprise technology
What the job involves
- We’re looking for a highly motivated, creative, and experienced Group Vice President of Integrated Marketing to lead and scale our global campaign programs and content marketing efforts
- Reporting directly to the Chief Marketing Officer, this leader will design and execute integrated marketing strategies that drive end-to-end performance—from awareness to demand—across global, regional, and business unit levels
- This is a high-impact leadership role requiring a combination of strategic thinking, operational rigor, storytelling, and cross-functional collaboration to deliver breakthrough results
- Lead, motivate, grow, and develop a team of world-class marketers, fostering a culture of elite work, agility, and innovation
- Set the strategic vision and roadmap for integrated marketing, ensuring alignment with ServiceNow’s overall business priorities
- Scale the success of the Put AI to Work campaign and launch next-generation, persona-driven programs that resonate with key audiences
- Work closely with brand, operations, product, strategic events, and field marketing leadership to elevate world-class programs and elite-level execution
- Drive the development and execution of tailored marketing programs for priority personas, ensuring a cohesive customer journey from awareness to demand
- Build and execute content strategies that translate insights, product messaging, and business goals into compelling narratives and actionable plans
- Oversee the creation of thought leadership, editorial experiences, and conversion-focused content that engages audiences at every stage of the funnel
- Show a deeply credible understanding of our product strategy and differentiation
- Partner with regional and business unit leaders to ensure marketing strategies are globally scalable and locally relevant
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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