Digital Marketing Manager, Flexera
IT management solutions
Job no longer available
IT management solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To maximize the value of technology for the world's tech buyers and sellers.
Role
Who you are
- The ideal candidate brings hands-on experience in paid media, a collaborative mindset, strong analytical skills, and a passion for driving digital innovation through teamwork
- 3–5 years of experience in B2B digital marketing, ideally within SaaS or enterprise technology
- Demonstrated success in developing strategies and executing paid programs that drive measurable growth—not just traffic
- Advanced expertise in paid media management (Google Ads, LinkedIn), account-based marketing (ABM – 6sense is a plus), and user lifecycle optimization
- Strong proficiency in analytics and reporting, including GA4, to improve website performance and inbound conversion
- Working knowledge of SEO and AEO best practices, ABM platforms (6sense), SEMrush, Salesforce, and CMS systems (Drupal and/or WordPress preferred)
- Hands-on experience with social media platforms (LinkedIn, Facebook, X/Twitter) and social scheduling tools such as Sprout Social
- Experience building and optimizing campaigns, as well as managing paid media agencies
- Highly organized, proactive self-starter with the ability to collaborate effectively across teams and stakeholders
What the job involves
- Flexera is seeking a strategic, data-driven Digital Marketing Manager to support global paid media and social initiatives and collaborate across teams to drive measurable pipeline and revenue impact
- This role will focus on paid search, paid social, and emerging platforms, while also contributing to organic social and SEO efforts
- You’ll work closely with two other Senior Digital Marketing Managers, the Web team, Field Marketing, and Lifecycle Campaign Managers to enhance user journeys and optimize conversion
- You’ll be actively involved in campaign execution, including paid media and paid social, performance analysis, landing page development, and social media support, with a strong emphasis on testing and optimization
- The role also includes partnering with our paid media agency to ensure alignment on strategy, performance goals, and reporting standards
- Paid Media Strategy & Execution
- Co-manage and optimize paid media campaigns across Google Ads, LinkedIn, display, paid social, and emerging platforms
- Co-manage the paid media agency relationship, ensuring alignment on goals, performance expectations, and reporting standards
- Provide strategic direction and feedback based on analytics to continuously improve agency output
- Partner with Field Marketing and Lifecycle Marketing Managers to align paid strategies with audience targeting and funnel progression
- Conduct A/B testing on ad copy, audience segments, and landing pages to improve CTR, CVR, and CPL
- Collaborate with the Web team to create and optimize Drupal landing pages and personalized experiences for campaigns; improve conversion rate optimization (CRO)
- Stay current on analytics best practices, evolving tools, and industry benchmarks to enhance reporting capabilities and drive continuous improvement
- Social Media Strategy & Support
- Help oversee paid and organic social campaigns across platforms like LinkedIn, Facebook, and emerging channels
- Collaborate with content and brand teams to ensure messaging consistency and audience engagement
- Schedule and publish social posts in alignment with content calendars and campaign timelines
- Monitor social performance metrics and optimize campaigns for awareness and lead generation
- Analytics & Reporting
- Analyze performance across paid media, web, and campaign channels using tools like GA4, Salesforce, and marketing automation platforms to surface actionable insights
- Monitor key metrics (CTR, CVR, CPL, pipeline contribution, ROI) and identify trends, anomalies, and optimization opportunities
- Collaborate with Lifecycle Marketing and Web teams to interpret data and recommend changes that improve campaign performance and user experience
- Create and maintain reporting dashboards and campaign summaries to communicate performance and insights to stakeholders and leadership
- SEO & Organic Growth Support
- Assist with keyword research, competitive analysis, and technical SEO improvements, and actively implement optimizations based on findings and best practices
- Collaborate with the Web team to ensure changes are applied correctly and tracked for performance impact
- Stay current on AI-driven search and Generative Engine Optimization (GEO) trends, contributing to experimentation, testing, and applying new techniques to improve visibility and rankings
Our take
Flexera is an IT solutions company for businesses looking to maximize the potential of their technology investments. Spun out of legacy company InstallShield dating back to 1987 and its leading software product Flexnet Manager, Flexera offers a range of solutions including IT asset management, IT visibility, and cloud migration.
It’s the latter that in the present day seems to be the most popular product from not only Flexera, but competitors too. Flexera was cited in the summer 2022 by Information Services Group as a global leader in hyperconverge infrastructure solutions (HCI) systems, that uses cloud computing as a basis for its build.
The company has been a shapeshifting entity on the market for decades now, with a flexible range of services that in 2023 include the Flexera One FinOps, a solution for the strengthening of cloud central teams. Flexera also saw a buyout by private equity firm Thoma Bravo to the sum of $2.9 billion in 2020. And since then has gone on acquisition spree of its own. Now the company boasts 50,00 customers worldwide and has offices across the globe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2013
$15.6m
SERIES D
Sep 2010
$25m
SERIES C
Total funding: $62.1m
Company benefits
- Competitive pay
- Retirement and employee investment program
- Health and wellbeing
- Student loan debt relief and tuition reimbursement
- Competitive time off, hybrid work and new-parent support
- Connection through ERGs, giving and celebration
Company HQ
Addison Township, Itasca, IL
Leadership
Jim Ryan
(CEO & President)Jim has been at Flexera since 1998, joining the team as a Senior VP of International Sales & Operations. Since then. he has held a number of roles, becoming CEO in 2016. He is also the co-founder of the Do Great Thing Initiative.
Elizabeth Lages
(Chief People and Culture Officer)El joined Flexera in 2004 as a VP of Telebusiness and Channel Sales (North America), since then she has held a number of roles and became Chief People and CUlture Officer in 2021.
Chris B. Andersen
(CFO)Prior to joining FLexera in 2025, Chris served as the CFO at Acquia for 7 years. He was also a VP of Finance at Akamai Technologies for 6 years and a VP of Finance & Chief Accounting Officer at Progress Software for 1 year.
Becky Trevino
(CPO)Becky previously worked at Snow Software in Various VP Product roles until it was acquired by Flexera in 2024. Prior to this, she spent 6 years at Rackspace in various roles, including Senior Director of Product Marketing.
Brian Shannon
(CTO)Prior to joining Flexera in 2021, Brian was the VP of Platform Engineering at ServiceNow. He also held VP roles at GE HEalthcare and API Healthcare.
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