Director / Head of Marketing, King
$120.6-223.1k
More information about location
1-4 days a week in office
Mobile games developer
Open for applications
Mobile games developer
1001+ employees
Open for applications
$120.6-223.1k
More information about location
1-4 days a week in office
1001+ employees
Company mission
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games.
Role
Who you are
- The ideal candidate will have deep consumer marketing experience at an agency or on the client side in the gaming, entertainment or tech industries
- They have demonstrated strategic and creative prowess, as well as business acumen
- This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities
- They will have familiarity with all aspects of games marketing – brand marketing, product marketing, user acquisition, growth and engagement marketing, partnerships, PR, creative, and beyond
- Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher
- Success delivering business results, innovative creative, and delighting playing communities
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams
- Direct experience leading marketing across all stages of a product’s lifecycle, from announce, pre-launch, launch, and large scale growth
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
- Passion for games and cutting edge games marketing
- Experience managing direct reports and working with 3rd party agencies – inspiring and empowering leader to teammates they directly and indirectly manage
- Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences
- Bachelor’s degree in communications, journalism, public relations, or marketing or equivalent field
What the job involves
- As the Director, Head of Marketing for the unannounced title, you will be the driving force for strategy and execution across all marketing functions – from, announce, to launch, to rapid growth
- This role will have a thought leadership position inside the organization, playing a key part in building the new game’s brand
- They will lead and drive critical functions that will enable the game to acquire, engage and delight players all over the world
- Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale
- Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals – across all marketing channels and levers
- Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture
- Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media
- Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond
- Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership
- Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact
Our take
Gaming is one of the world’s fastest-growing industries, but many still view gaming as inconvenient, inaccessible, or niche. King solves that problem by designing mobile games with broad market appeal.
Since its launch, King has released more than 200 titles in 14 languages, including Candy Crush, Farm Heroes, Bubble Witch, Pet Rescue, and more. The company pioneered in-game spending, which allows it to monetize user interactions without charging them to buy the game. Titles such as Candy Crush are designed to be highly accessible to demographics that wouldn’t usually define themselves as “gamers”, including older users. King now boasts more than 200 million monthly active users, making it a clear market leader.
In 2016, King was bought by gaming giant Activision Blizzard, which has since been purchased by Microsoft. While the company still operates with a high degree of independence, it has greatly profited from the financial and marketing support of its parent corporation. This support has been instrumental in enabling King to maintain its competitiveness in the constantly evolving mobile gaming industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"There is an amazing worklife balance that the company puts an emphasis on. On top of that there are amazing benefits to take part in, for example in..."
Funding (2 rounds)
Sep 2005
$43m
SERIES A
Jun 2005
$41m
EARLY VC
Total funding: $84m
Company benefits
- 🏥 Private medical, dental, critical illness and pension plans 🇬🇧
- 🌴 Generous paid holidays, with additional time off close down between 25th December and the New Year 🇬🇧
- 🥯 Next-level offices that provide numerous creative spaces as well as free breakfast, snacks, and drinks 🇬🇧
- 🎒 Exclusive, free goodies 🇬🇧
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness 🇬🇧
- ❤️ Reimbursements for both physical and mental health-related activities. Some offices also have their own onsite gyms. 🇬🇧
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters 🇬🇧
- 🏥 Private medical, dental, critical illness and pension plans 🇪🇺
- 🌴 Generous paid holidays, with additional time off close down between 25th December and the New Year 🇪🇺
- 🥯 Next-level offices that provide numerous creative spaces as well as free breakfast, snacks, and drinks 🇪🇺
- 🎒 Exclusive, free goodies 🇪🇺
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness 🇪🇺
- ❤️ Reimbursements for both physical and mental health-related activities. Some offices also have their own onsite gyms. 🇪🇺
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters 🇪🇺
Company values
- Fun & Friendly 🧡 We create an inclusive environment where everyone can belong. We build trust, we're supportive and demanding in everything we do, and we're not afraid to have fun along the way
- Care & Craft 🤗 We put our heart and soul into everything we do - and we do it for our players. It takes all Kingsters, contributing in different ways, to craft and operate brilliant mass-appeal games
- Humble & Open 📖 We treat each other as equals. We seek and give feedback, we listen, we learn, and we're honest with ourselves and others
- Fast & Fluid ⏩ We are responsive and embrace change. We take smart risks, are always ready to dust ourselves off, learn fast, and try again
- Creative Champions 🏅 We are curious about our players and we drive innovation in big and small ways to delight them every day. We boldly seek new ways of thinking to unleash creativity
- Passion & Performance 📈 Our passion guides us to set ambitious goals for ourselves and each other. We hold each other accountable, see things through, and contribute to our sustainable growth
Company HQ
Soho, London, UK
Articles
Leadership
Tjodolf Sommestad
(President )President from February 2022. Previously served as King’s Chief Development Officer.
People progressing
Leading a data science team responsible for supporting performance marketing to make informed decisions with data
Joined as Senior Developer. Promoted to Engineering Manager after 2 years and is now leading two engineering teams in the Telemetry & Streaming domain.
Diversity, Equity & Inclusion at King
Vikki Leach (Senior Director, DE&I)
- A great saga needs all sorts of heroes. At King, we share a passion for making the world playful. To achieve this, it takes people with different skills, experiences, and world views to work together.
- There’s no such thing as a typical gamer. That’s why we embrace and celebrate what makes us different rather than what makes us the same
- Our Employee Networks help us to stay connected as individuals and as a company; Kaleidoscope (ethnic, cultural, and national diversity), Royal Unicorns (LGBTQIA+), Women@King (crushing bias and equal opportunities) and CAN (collective abilities).
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