Lifecycle Marketing Manager, Fairmarkit
Intelligent sourcing platform for businesses
Job no longer available
Intelligent sourcing platform for businesses
101-200 employees
Job no longer available
101-200 employees
Company mission
To revolutionize the way organisations make purchases.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or similar experience
- 5+ years of experience in customer marketing, product marketing or a related field, preferably in a SaaS environment
- Proven experience in developing and executing content strategies tailored for customer engagement and retention, including case studies, testimonials, newsletters, and other customer-focused materials
- Proven track record of developing and executing successful marketing campaigns that drive customer engagement and retention
- Strong understanding of customer journey mapping, segmentation, and personalization techniques
- Excellent written and verbal communication skills with the ability to create compelling content
- Proficiency in marketing automation platforms, in-app learning tools, and data analytics tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Collaborative mindset with the ability to work effectively across teams and functions
What the job involves
- As a Customer Marketing Manager, you will be responsible for developing and executing strategies that drive engagement, satisfaction, and advocacy among our existing customers and user base
- You will work closely with our Customer Success, Sales, and Product teams to create compelling content, deliver impactful campaigns, and drive programs that highlight the value of our solutions and encourage customer retention and expansion
- Customer Engagement Strategy:
- Develop and implement marketing strategies that enhance customer engagement and drive long-term loyalty
- Identify and prioritize key customer segments to tailor marketing initiatives and campaigns
- Content Creation and Management:
- Create and manage high-quality content that resonates with our customers, including case studies, newsletters, webinars, and customer success stories
- Design and execute marketing campaigns that promote customer retention, upsell opportunities, and advocacy
- Release & New Product Management
- New feature communication: Collaborate with the Product and Customer Success teams to highlight new features, product updates, and best practices
- Feature Enablement documentation: Work with product managers and technical writers to develop enablement materials and internal enablement regarding new products and features
- Customer Advocacy Programs:
- Develop and manage programs that foster customer advocacy, including referral programs, customer advisory boards, and testimonials
- Identify and nurture customer advocates who can contribute to case studies, reviews, and speaking opportunities
- Analytics and Reporting:
- Monitor and analyze the performance of customer marketing campaigns and initiatives
- Use data and insights to measure success, optimize strategies, and report on key metrics to stakeholders
- Cross-functional Collaboration:
- Work closely with Customer Success, Sales, and Product teams to align marketing efforts with customer needs and company objectives
- Coordinate with the Sales team to identify and act on opportunities for cross-sell and upsell
- Customer Feedback and Insights:
- Gather and analyze customer feedback to inform marketing strategies and product development
- Stay up-to-date with industry trends and customer needs to ensure relevant and impactful marketing initiatives
Our take
Fairmarkit is an automated sourcing platform that helps enterprises make their procurement of goods and services more efficient and cost-effective. By digitising the management of a company’s tail spend and simplifying potential customers ’RFPs (Requests For Purchase), Fairmarkit’s mission is to save companies and their employees valuable time on the processes that a computer can do.
Founded in 2017, Fairmarkit still competes with monoliths in the automated sourcing sector such as Oracle and SAP. Despite this, it has carved out a niche in the market by focusing its energy on the tail-end space of business, an area that it deems underdeveloped.
As a comparatively young company in the intelligent sourcing world, Fairmarkit has been boosted by significant successive funding rounds, showcasing the industry confidence in the company and enabling its plans to double its workforce. The company has also launched a new generative AI-powered tool that automates all processes from intake to sourcing - this is sure to further boost its profile.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2022
$35.6m
SERIES C
Dec 2020
$30m
SERIES B
Total funding: $76.6m
Company benefits
- Health, dental, and vision insurance along with unlimited/take what you need sick day policy
- Plan for the future: 401k with up to 1% match
- Unlimited/take what you need vacation and personal time
- Cell phone reimbursement
- Commuter benefits
Company values
- Be super positive - Smiles, high-fives, and shoutouts are a part of Fairmarkit's daily routine
- Be an A+ Player - Every team member is accountable, honest, and self-aware. Fairmarkit holds itself to the highest standard
- Be fair - Fairmarkit believes in an equitable future of work. From product to people, they make fairness actionable
- Be team customer - Fairmarkit's customers are part of the team, and vice versa. They do right by their customers
Company HQ
Downtown, Boston, MA
Articles
Leadership
Kevin Frechette
(CEO)Previously Regional Sales Director at Turbonomic and Account Executive at EMC Corporation. Currently Ambassador at the Sustainable Procurement Pledge.
Tarek Alaruri
(COO & Board Member)Previously Director of Sales Development at Turbonomic and Sales Consultant at OTR Transporation Inc. Currently on the Board Of AdvisorsBoard Of Advisors at Indiana University Luddy School of Informatics, Computing, and Engineering.
Viktor Kusch
(CTO)Previously IT Management Director at Biokon. Currently CEO / CTO at KU64 Inc. / Clever IT systems / marketmech.com
Diversity, Equity & Inclusion at Fairmarkit
- Fairmarkit is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law
- Fairmarkit now have a head of belonging, inclusion and culture.
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