Senior Demand Generation Manager, Affinity

• The ideal candidate will have a proven track record of driving demand in enterprise accounts
• Experience: A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company
• ABM Expertise: At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences.​
• Technical Proficiency: Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker.​
• Marketing Acumen: Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization.​
• Collaborative Skills: Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success, fostering a collaborative and results-oriented environment.​
• Communication Skills: Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives.​
• Project Management: Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns.​
• Analytical Skills: Ability to analyze complex data sets to derive actionable insights and inform strategic decisions.​
• Customer Journey Understanding: Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies.​
• Sales Alignment: Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams

Desirable

• We are seeking a strategic and results-driven Senior Demand Generation Manager to lead initiatives aimed at accelerating pipeline growth and revenue within our enterprise segments
• Reporting to the Director of Demand Generation, this role involves developing and executing integrated marketing campaigns that leverage advanced Account-Based Marketing (ABM) strategies, precise segmentation, and personalized engagement
• Strategic Campaign Development: Design and implement comprehensive demand generation strategies tailored to enterprise accounts, using a mix of digital advertising, webinars, ABM, and events to drive engagement and conversion.​
• Go-to-Market Execution: Shape and refine outbound go-to-market motions, working with the Senior Manager of Digital and the Account Based Marketing Manager to ensure alignment with overall business objectives and market dynamics.​
• Cross-Functional Collaboration: Partner closely with the Sales and Customer Success as well as Marketing peers to ensure cohesive strategy execution and alignment on pipeline objectives.​
• Budget Management: Oversee the demand generation budget, ensuring optimal allocation of resources to maximize return on investment.​
• Innovation and Optimization: Continuously explore and implement innovative approaches to demand generation, ABM, and integration with brand marketing to enhance effectiveness and efficiency.​
• Performance Analysis: Track, analyze, and report on campaign performance data, utilizing insights to inform strategic decisions and improve future initiatives