Senior Demand Generation Manager, Affinity
CA$72-108k
Relationship intelligence company
Be an early applicant
Relationship intelligence company
201-500 employees
Be an early applicant
CA$72-108k
201-500 employees
Company mission
Affinity's mission is to create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- The ideal candidate will have a proven track record of driving demand in enterprise accounts
- Experience: A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company
- ABM Expertise: At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences.
- Technical Proficiency: Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker.
- Marketing Acumen: Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization.
- Collaborative Skills: Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success, fostering a collaborative and results-oriented environment.
- Communication Skills: Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives.
- Project Management: Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns.
- Analytical Skills: Ability to analyze complex data sets to derive actionable insights and inform strategic decisions.
- Customer Journey Understanding: Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies.
- Sales Alignment: Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams
Desirable
- Industry Knowledge: Familiarity with the specific challenges and opportunities associated with marketing to private and public capital
- Innovative Mindset: A proactive approach to identifying and resolving challenges creatively, with a focus on continuous improvement and innovation in demand generation strategies.
What the job involves
- We are seeking a strategic and results-driven Senior Demand Generation Manager to lead initiatives aimed at accelerating pipeline growth and revenue within our enterprise segments
- Reporting to the Director of Demand Generation, this role involves developing and executing integrated marketing campaigns that leverage advanced Account-Based Marketing (ABM) strategies, precise segmentation, and personalized engagement
- Strategic Campaign Development: Design and implement comprehensive demand generation strategies tailored to enterprise accounts, using a mix of digital advertising, webinars, ABM, and events to drive engagement and conversion.
- Go-to-Market Execution: Shape and refine outbound go-to-market motions, working with the Senior Manager of Digital and the Account Based Marketing Manager to ensure alignment with overall business objectives and market dynamics.
- Cross-Functional Collaboration: Partner closely with the Sales and Customer Success as well as Marketing peers to ensure cohesive strategy execution and alignment on pipeline objectives.
- Budget Management: Oversee the demand generation budget, ensuring optimal allocation of resources to maximize return on investment.
- Innovation and Optimization: Continuously explore and implement innovative approaches to demand generation, ABM, and integration with brand marketing to enhance effectiveness and efficiency.
- Performance Analysis: Track, analyze, and report on campaign performance data, utilizing insights to inform strategic decisions and improve future initiatives
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 1,800 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.6m
Company benefits
- Daily lunches
- Commuter passes
- Flexible PTO
- Free events
- Tech pack
- Retirement options
- Work from home opportunities
- Health insurance
- Grocery allowance
Company HQ
Jackson Square, San Francisco, CA
Leadership
Ray Zhou
(Co-CEO)Studied Computer Science at Stanford and was a Genomics Researcher at UC Davis.
Shubham Goel
(Co-CEO)Started out as a Software Developer at inoXapps and was a Partner at the Dorm Room Fund. Is one of Forbes's 30 Under 30.
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