Social Media Manager, DataHub

• Strategic: You think big picture about how social media fits into our overall marketing and business strategy, understanding how to position DataHub differently for various audience segments
• Tactical: You're comfortable rolling up your sleeves to write copy, create graphics, manage publishing schedules, and handle the day-to-day execution that makes strategies successful
• Creative: You have a keen eye for engaging content and can translate complex technical concepts into compelling social media posts that resonate with diverse audiences
• Analytical: You make data-driven decisions, continuously optimize based on performance metrics, and can demonstrate ROI from social media initiatives
• 4+ years of B2B social media marketing experience, preferably in technology, developer tools, or open source companies
• Proven track record managing social media for companies with demonstrable growth metrics
• Platform expertise with LinkedIn, Twitter, YouTube, and Reddit, including deep understanding of algorithm changes and best practices
• Strong copywriting skills with portfolio demonstrating ability to create engaging content for technical audiences
• Data-driven mindset with experience using analytics to optimize campaigns and demonstrate ROI
• Project management experience coordinating multiple campaigns, stakeholders, and external contractors
• Portfolio required: Please include 3-5 examples of successful social media campaigns you've led, including metrics and outcomes

Desirable

• We're looking for a strategic Social Media Manager who can build DataHub's voice across social media platforms and connect with our global community of data and AI professionals, enterprise decision-makers, and open source contributors
• You'll develop comprehensive social media strategies that drive real business impact while managing everything from executive thought leadership to community engagement. This role combines strategic thinking with hands-on execution—perfect for someone who loves both big-picture planning and creative day-to-day work
• Strategic Planning & Positioning:
• Develop and execute DataHub's comprehensive social media strategy across LinkedIn, Twitter, YouTube, Reddit, and emerging platforms
• Define tailored positioning strategies for key audiences: open source community, enterprise buyers, prospective talent, investors, and media
• Lead platform expansion and optimization, including launching DataHub on new channels
• Conduct competitive analysis and market research to inform strategic positioning
• Stay current with platform algorithm changes, new features, and best practices
• Content Strategy & Creation:
• Create high-quality, engaging social media content including copy, graphics, videos, and interactive posts tailored to our unique audience segments
• Build and maintain content calendars, templates, and creative asset libraries in coordination with the broader marketing team
• Actively engage with community members, respond to inquiries, participate in industry conversations, and monitor brand mentions
• Manage relationships with creative contractors and freelancers, including developing creative briefs
• Analytics & Performance Optimization:
• Establish KPIs and measurement frameworks to track social media ROI, engagement metrics, and business impact
• Analyze performance data to identify trends, optimize content, and inform strategic decisions
• Create comprehensive reports with actionable insights and recommendations
• Program Development & Management:
• Build comprehensive social media programs from concept to execution
• Build and manage employee advocacy program to amplify organic reach and establish executive social media presence
• Develop frameworks for leveraging employee influencers, investor networks, and open source community advocates
• Create systems for content approval, publishing workflows, and quality control
• Executive Thought Leadership & Social Media Management:
• Manage and optimize LinkedIn presence for DataHub's C-Suite executives
• Develop thought leadership content strategies for key executives
• Coach executives on social media best practices and personal branding
• Create systems for employee social media training and enablement
• Community Engagement & Social Listening:
• Conduct ongoing social listening to monitor brand mentions, industry conversations, and competitive intelligence
• Actively participate in relevant conversations from DataHub's brand accounts
• Engage with community members, respond to inquiries, and build relationships
• Identify opportunities for DataHub to contribute value to industry discussions
• Monitor and respond to customer feedback and community sentiment

• Portfolio required: Please include 3-5 examples of successful social media campaigns you've led, including metrics and outcomes