Partner Marketing Associate, Gympass
European Union
Employee fitness & wellness platform
Be an early applicant
Employee fitness & wellness platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- The ideal candidate will have experience in Partner or B2B marketing, proven relationship and project management skills, and an understanding and passion for the fitness and wellness market
- Marketing expertise: 3+ years of experience in partner marketing, B2B marketing or digital marketing, with proven experience in cross-functional collaboration and project management
- Excellent communication skills: Ability to clearly communicate goals, campaigns, and strategies to partners and internal teams
- Interpersonal skills and relationship management: Nurturing long-term relationships and building trust with partners and internal stakeholders through regular, meaningful communication and engagement
- Project and time management: Managing timelines, responsibilities, and expectations across multiple partners and stakeholders. Balancing multiple partnerships and campaigns at different stages of development
- Adaptability: Ability to navigate change, whether it’s shifting market dynamics, new partner needs, or internal re-alignments
- Cross-functional Collaboration: Ability to work closely with teams across marketing and partnerships organizations
- We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in B2B Marketing are mandatory requirements
What the job involves
- We are hiring a Partner Marketing Associate to our Marketing team in London!
- As a Partner Marketing Associate in the UK, you will play a pivotal role in our mission to build and maintain a unique and compelling partner network for our clients and end users
- Your primary focus will be to support the European Partnerships team in signing, launching and driving the growth of strategic fitness and wellness Partners
- This will include supporting the development of our Partner Value Proposition and implementing this across key marketing touchpoints, including sales materials (one pagers, presentations, landing pages etc), user and client communications and also supporting the planning and execution of industry expos and events
- This role also involves working with our parallel marketing teams across User Growth, PR, Social Media, B2B Marketing, Product Marketing and Wellbeing Engagement to plan and implement campaigns for partner launches and ongoing strategic partner promotions
- As part of this, you will be pivotal in developing and evolving the campaigns, processes and tools to drive partner growth and success
- Implement the Partner Value Prop: Implement key messaging to attract and engage Wishlist partners eg by developing compelling sales materials such as one pagers, case studies, presentations, videos
- Support market positioning: Work with our corporate communication and partnerships teams to identify and implement key media opportunities to present Wellhub effectively to the fitness and wellness industry
- Own the GTM strategy for new Partner launches: Design and implement comprehensive go-to-market (GTM) strategies to drive partner awareness and growth (new users) with parallel marketing teams when we launch new partners
- Performance Tracking: Measure and report out on the success of the activities you are responsible for, using KPIs like user growth, lead generation and campaign performance data
- Collaborate Cross-Functionally: Work closely with the partnerships, marketing and other internal teams to ensure alignment of marketing efforts with overall business objectives. Foster a collaborative environment to drive collective success
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Salary benchmarks
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $605m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company values
- Constructive collaboration - Gympass is a team sport and we play for the team. We trust one another and work together to get the job done. The best idea wins.
- A-players - We believe that having the best people is the key ingredient for long term success. We focus on attracting and retaining the highest quality talent and developing them to become better than us.
- Proud and humble - We take pride in our mission and positive impact in the world. We have a service mindset, we act respectfully and we are always looking for opportunities to improve.
- Diversity - We believe that diversity generates long term value and creates an inclusive, joyful environment where anyone and everyone can drive.
- Focus on results - We don’t sit and wait for things to happen, we make them happen. We believe in setting clear goals, then executing relentlessly to achieve results.
- Ownership mentality - We make decisions and act as owners of the business. Owners think of the long term and don’t take shortcuts. The goal is to build a global, sustainable company.
- Lead by example - We believe that everyone can be a leader and that true leadership is earned through our actions, not given with our titles.
- Objective recognition - We truly believe in and practice meritocracy. We recognise, reward and celebrate outstanding performance.
- Integrity - Acting with integrity and within the highest ethical standards is a non-negotiable. We do what is right and always keep our promises.
- Ecosystem mindset - We make decisions that create value for our Gympass ecosystem and help us achieve our mission.
- Live the mission - We believe that physical activity is transformative and we value an active lifestyle. Our goal is to empower everyone to live our mission and we recognise that means different things for different people.
Company HQ
South Village, New York, NY
Articles
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
People progressing
Joined as a Partnerships Specialist. Promoted to Partnership Executive after 1.5 years, then to Partnerships Manager. Is now Senior Partnerships Manager.
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